Merge branch 'devlop' into yongxu-dev

# Conflicts: # miniprogram/app.js resolved by devlop version # miniprogram/pages/chapters/chapters.js resolved by devlop version # miniprogram/pages/match/match.js resolved by devlop version # miniprogram/pages/member-detail/member-detail.js resolved by devlop version # miniprogram/pages/my/my.js resolved by devlop version # miniprogram/pages/read/read.js resolved by devlop version # miniprogram/pages/referral/referral.js resolved by devlop version # soul-api/internal/model/person.go resolved by devlop version
2026-03-24 15:44:56 +08:00
parent 28ad08da84 e6b8443b0c
commit dcb7961945
127 changed files with 9196 additions and 3504 deletions
--- a/soul-api/internal/database/database.go
+++ b/soul-api/internal/database/database.go
@@ -92,6 +92,8 @@ func Init(dsn string) error {
 	if err := db.AutoMigrate(&model.Person{}); err != nil {
 		log.Printf("database: persons migrate warning: %v", err)
 	}
+	// persons 历史库可能因旧索引冲突导致 AutoMigrate 中断，补一层列级自愈，避免 /api/db/persons 报 Unknown column。
+	ensurePersonSchema(db)
 	if err := db.AutoMigrate(&model.LinkTag{}); err != nil {
 		log.Printf("database: link_tags migrate warning: %v", err)
 	}
@@ -111,6 +113,12 @@ func Init(dsn string) error {
 	if err := db.AutoMigrate(&model.UserRule{}); err != nil {
 		log.Printf("database: user_rules migrate warning: %v", err)
 	}
+	if err := db.AutoMigrate(&model.UserTrack{}); err != nil {
+		log.Printf("database: user_tracks migrate warning: %v", err)
+	}
+	if err := db.AutoMigrate(&model.UserRuleCompletion{}); err != nil {
+		log.Printf("database: user_rule_completions migrate warning: %v", err)
+	}
 	log.Println("database: connected")
 	return nil
 }
@@ -119,3 +127,22 @@ func Init(dsn string) error {
 func DB() *gorm.DB {
 	return db
 }
+
+func ensurePersonSchema(db *gorm.DB) {
+	m := db.Migrator()
+	if !m.HasColumn(&model.Person{}, "is_pinned") {
+		if err := db.Exec("ALTER TABLE persons ADD COLUMN is_pinned TINYINT(1) NOT NULL DEFAULT 0 COMMENT '置顶到小程序首页'").Error; err != nil {
+			log.Printf("database: persons schema ensure warning: %v; action=add is_pinned", err)
+		}
+	}
+	if !m.HasColumn(&model.Person{}, "person_source") {
+		if err := db.Exec("ALTER TABLE persons ADD COLUMN person_source VARCHAR(32) NOT NULL DEFAULT '' COMMENT '来源：空=后台手工；vip_sync=超级个体同步'").Error; err != nil {
+			log.Printf("database: persons schema ensure warning: %v; action=add person_source", err)
+		}
+	}
+	if !m.HasIndex(&model.Person{}, "idx_persons_is_pinned") {
+		if err := db.Exec("CREATE INDEX idx_persons_is_pinned ON persons(is_pinned)").Error; err != nil {
+			log.Printf("database: persons schema ensure warning: %v; action=create idx_persons_is_pinned", err)
+		}
+	}
+}
--- a/soul-api/internal/handler/admin_dashboard.go
+++ b/soul-api/internal/handler/admin_dashboard.go
@@ -307,7 +307,7 @@ func AdminDashboardMerchantBalance(c *gin.Context) {
 }

 // AdminSuperIndividualStats GET /api/admin/super-individual/stats
-// 超级个体点击/获客统计：从 user_tracks 中筛选 target LIKE '超级个体_%' 的记录，
+// 超级个体点击/获客统计：从 user_tracks 中筛选「点击头像」记录（target LIKE '链接头像_%'），
 // 按被点击的超级个体 ID 分组，统计点击次数、独立点击用户数
 func AdminSuperIndividualStats(c *gin.Context) {
 	db := database.DB()
@@ -324,7 +324,8 @@ func AdminSuperIndividualStats(c *gin.Context) {
 			COUNT(*) AS clicks,
 			COUNT(DISTINCT user_id) AS unique_clicks
 		FROM user_tracks
-		WHERE action = 'card_click' AND target LIKE '超级个体\_%'
+		WHERE action IN ('avatar_click', 'btn_click')
+		  AND target LIKE '链接头像\_%'
 		GROUP BY target_id
 		ORDER BY clicks DESC
 	`).Scan(&rows).Error; err != nil {
--- a/soul-api/internal/handler/admin_mbti_avatars.go
+++ b/soul-api/internal/handler/admin_mbti_avatars.go
@@ -0,0 +1,88 @@
+package handler
+
+import (
+	"encoding/json"
+	"errors"
+	"net/http"
+
+	"soul-api/internal/database"
+	"soul-api/internal/model"
+
+	"github.com/gin-gonic/gin"
+	"gorm.io/gorm"
+)
+
+const mbtiAvatarsConfigKey = "mbti_avatars"
+const mbtiAvatarsDescription = "MBTI 16型人格头像映射"
+
+// AdminMbtiAvatarsGet GET /api/admin/mbti-avatars 读取 MBTI 头像映射（system_config.mbti_avatars）
+func AdminMbtiAvatarsGet(c *gin.Context) {
+	db := database.DB()
+	var row model.SystemConfig
+	err := db.Where("config_key = ?", mbtiAvatarsConfigKey).First(&row).Error
+	if err != nil {
+		if errors.Is(err, gorm.ErrRecordNotFound) {
+			c.JSON(http.StatusOK, gin.H{"success": true, "avatars": map[string]string{}})
+			return
+		}
+		c.JSON(http.StatusOK, gin.H{"success": false, "error": "读取配置失败: " + err.Error()})
+		return
+	}
+	out := make(map[string]string)
+	if len(row.ConfigValue) > 0 {
+		if uerr := json.Unmarshal(row.ConfigValue, &out); uerr != nil {
+			c.JSON(http.StatusOK, gin.H{"success": false, "error": "配置 JSON 无效: " + uerr.Error()})
+			return
+		}
+	}
+	c.JSON(http.StatusOK, gin.H{"success": true, "avatars": out})
+}
+
+// AdminMbtiAvatarsPost POST /api/admin/mbti-avatars 保存 MBTI 头像映射（upsert）
+func AdminMbtiAvatarsPost(c *gin.Context) {
+	var body struct {
+		Avatars map[string]string `json:"avatars"`
+	}
+	if err := c.ShouldBindJSON(&body); err != nil {
+		c.JSON(http.StatusOK, gin.H{"success": false, "error": "请求体无效"})
+		return
+	}
+	avatars := body.Avatars
+	if avatars == nil {
+		avatars = map[string]string{}
+	}
+	valBytes, err := json.Marshal(avatars)
+	if err != nil {
+		c.JSON(http.StatusOK, gin.H{"success": false, "error": "序列化失败: " + err.Error()})
+		return
+	}
+	db := database.DB()
+	desc := mbtiAvatarsDescription
+	var row model.SystemConfig
+	err = db.Where("config_key = ?", mbtiAvatarsConfigKey).First(&row).Error
+	if err != nil {
+		if errors.Is(err, gorm.ErrRecordNotFound) {
+			row = model.SystemConfig{
+				ConfigKey:   mbtiAvatarsConfigKey,
+				ConfigValue: valBytes,
+				Description: &desc,
+			}
+			if cerr := db.Create(&row).Error; cerr != nil {
+				c.JSON(http.StatusOK, gin.H{"success": false, "error": "保存失败: " + cerr.Error()})
+				return
+			}
+		} else {
+			c.JSON(http.StatusOK, gin.H{"success": false, "error": "查询配置失败: " + err.Error()})
+			return
+		}
+	} else {
+		row.ConfigValue = valBytes
+		row.Description = &desc
+		if serr := db.Save(&row).Error; serr != nil {
+			c.JSON(http.StatusOK, gin.H{"success": false, "error": "保存失败: " + serr.Error()})
+			return
+		}
+	}
+	_mbtiAvatarCacheTs = 0
+	c.JSON(http.StatusOK, gin.H{"success": true, "message": "MBTI 头像映射已保存"})
+}
--- a/soul-api/internal/handler/admin_user_rules.go
+++ b/soul-api/internal/handler/admin_user_rules.go
@@ -1,6 +1,7 @@
 package handler

 import (
+	"encoding/json"
 	"net/http"
 	"strconv"

@@ -37,7 +38,8 @@ func DBUserRulesList(c *gin.Context) {
 	c.JSON(http.StatusOK, gin.H{"success": true, "rules": rules})
 }

-// MiniprogramUserRulesGet GET /api/miniprogram/user-rules 小程序规则引擎：返回启用的规则，无需鉴权
+// MiniprogramUserRulesGet GET /api/miniprogram/user-rules?userId=xxx
+// 返回启用的规则，并标记当前用户已完成的规则
 func MiniprogramUserRulesGet(c *gin.Context) {
 	db := database.DB()
 	var rules []model.UserRule
@@ -45,7 +47,43 @@ func MiniprogramUserRulesGet(c *gin.Context) {
 		c.JSON(http.StatusOK, gin.H{"success": false, "error": err.Error()})
 		return
 	}
-	c.JSON(http.StatusOK, gin.H{"success": true, "rules": rules})
+	userId := c.Query("userId")
+	completedSet := make(map[uint]bool)
+	if userId != "" {
+		var completions []model.UserRuleCompletion
+		db.Where("user_id = ?", userId).Find(&completions)
+		for _, comp := range completions {
+			completedSet[comp.RuleID] = true
+		}
+	}
+	out := make([]gin.H, 0, len(rules))
+	for _, r := range rules {
+		out = append(out, gin.H{
+			"id": r.ID, "title": r.Title, "description": r.Description,
+			"trigger": r.Trigger, "sort": r.Sort, "completed": completedSet[r.ID],
+		})
+	}
+	c.JSON(http.StatusOK, gin.H{"success": true, "rules": out})
+}
+
+// MiniprogramUserRuleComplete POST /api/miniprogram/user-rules/complete
+func MiniprogramUserRuleComplete(c *gin.Context) {
+	var body struct {
+		UserID string `json:"userId" binding:"required"`
+		RuleID uint   `json:"ruleId" binding:"required"`
+	}
+	if err := c.ShouldBindJSON(&body); err != nil {
+		c.JSON(http.StatusBadRequest, gin.H{"success": false, "error": "参数错误"})
+		return
+	}
+	db := database.DB()
+	comp := model.UserRuleCompletion{UserID: body.UserID, RuleID: body.RuleID}
+	result := db.Where("user_id = ? AND rule_id = ?", body.UserID, body.RuleID).FirstOrCreate(&comp)
+	if result.Error != nil {
+		c.JSON(http.StatusOK, gin.H{"success": false, "error": result.Error.Error()})
+		return
+	}
+	c.JSON(http.StatusOK, gin.H{"success": true, "alreadyCompleted": result.RowsAffected == 0})
 }

 // DBUserRulesAction POST/PUT/DELETE /api/db/user-rules
@@ -55,11 +93,14 @@ func DBUserRulesAction(c *gin.Context) {
 	switch c.Request.Method {
 	case http.MethodPost:
 		var body struct {
-			Title       string `json:"title" binding:"required"`
-			Description string `json:"description"`
-			Trigger     string `json:"trigger"`
-			Sort        int    `json:"sort"`
-			Enabled     *bool  `json:"enabled"`
+			Title             string      `json:"title" binding:"required"`
+			Description       string      `json:"description"`
+			Trigger           string      `json:"trigger"`
+			TriggerConditions interface{} `json:"triggerConditions"`
+			ActionType        string      `json:"actionType"`
+			ActionConfig      interface{} `json:"actionConfig"`
+			Sort              int         `json:"sort"`
+			Enabled           *bool       `json:"enabled"`
 		}
 		if err := c.ShouldBindJSON(&body); err != nil {
 			c.JSON(http.StatusBadRequest, gin.H{"success": false, "error": "参数错误"})
@@ -73,9 +114,20 @@ func DBUserRulesAction(c *gin.Context) {
 			Title:       trimSpace(body.Title),
 			Description: body.Description,
 			Trigger:     trimSpace(body.Trigger),
+			ActionType:  trimSpace(body.ActionType),
 			Sort:        body.Sort,
 			Enabled:     enabled,
 		}
+		if body.TriggerConditions != nil {
+			if b, err := json.Marshal(body.TriggerConditions); err == nil {
+				rule.TriggerConditions = b
+			}
+		}
+		if body.ActionConfig != nil {
+			if b, err := json.Marshal(body.ActionConfig); err == nil {
+				rule.ActionConfig = b
+			}
+		}
 		if err := db.Create(&rule).Error; err != nil {
 			c.JSON(http.StatusOK, gin.H{"success": false, "error": err.Error()})
 			return
@@ -84,12 +136,15 @@ func DBUserRulesAction(c *gin.Context) {

 	case http.MethodPut:
 		var body struct {
-			ID          uint   `json:"id" binding:"required"`
-			Title       string `json:"title"`
-			Description string `json:"description"`
-			Trigger     string `json:"trigger"`
-			Sort        *int   `json:"sort"`
-			Enabled     *bool  `json:"enabled"`
+			ID                uint        `json:"id" binding:"required"`
+			Title             string      `json:"title"`
+			Description       string      `json:"description"`
+			Trigger           string      `json:"trigger"`
+			TriggerConditions interface{} `json:"triggerConditions"`
+			ActionType        string      `json:"actionType"`
+			ActionConfig      interface{} `json:"actionConfig"`
+			Sort              *int        `json:"sort"`
+			Enabled           *bool       `json:"enabled"`
 		}
 		if err := c.ShouldBindJSON(&body); err != nil {
 			c.JSON(http.StatusBadRequest, gin.H{"success": false, "error": "参数错误"})
@@ -110,6 +165,17 @@ func DBUserRulesAction(c *gin.Context) {
 		}
 		updates["description"] = body.Description
 		updates["trigger"] = trimSpace(body.Trigger)
+		updates["action_type"] = trimSpace(body.ActionType)
+		if body.TriggerConditions != nil {
+			if b, err := json.Marshal(body.TriggerConditions); err == nil {
+				updates["trigger_conditions"] = string(b)
+			}
+		}
+		if body.ActionConfig != nil {
+			if b, err := json.Marshal(body.ActionConfig); err == nil {
+				updates["action_config"] = string(b)
+			}
+		}
 		if body.Sort != nil {
 			updates["sort"] = *body.Sort
 		}
--- a/soul-api/internal/handler/book.go
+++ b/soul-api/internal/handler/book.go
@@ -85,6 +85,8 @@ type cachedPartRow struct {
 	Subtitle     string `json:"subtitle"`
 	ChapterCount int    `json:"chapterCount"`
 	MinSortOrder int    `json:"minSortOrder"`
+	// Icon 可选：system_config.book_part_icons JSON 中按 part_id 配置的封面图 URL
+	Icon string `json:"icon,omitempty"`
 }
 type cachedFixedItem struct {
 	ID           string `json:"id"`
@@ -109,6 +111,48 @@ var bookPartsCache struct {

 const bookPartsCacheTTL = 30 * time.Second

+// loadBookPartIconURLs 读取 system_config.book_part_icons：{"part-1":"https://..."}，key 与 chapters.part_id 一致
+func loadBookPartIconURLs() map[string]string {
+	out := map[string]string{}
+	var row model.SystemConfig
+	if err := database.DB().Where("config_key = ?", "book_part_icons").First(&row).Error; err != nil {
+		return out
+	}
+	var raw map[string]interface{}
+	if err := json.Unmarshal(row.ConfigValue, &raw); err != nil {
+		return out
+	}
+	for k, v := range raw {
+		k = strings.TrimSpace(k)
+		if k == "" {
+			continue
+		}
+		if s, ok := v.(string); ok {
+			s = strings.TrimSpace(s)
+			if s != "" {
+				out[k] = s
+			}
+		}
+	}
+	return out
+}
+
+// mergeBookPartIcons 将配置中的篇封面 URL 写入 parts（每次接口响应前调用，避免 Redis 旧缓存缺 icon）
+func mergeBookPartIcons(parts []cachedPartRow) {
+	if len(parts) == 0 {
+		return
+	}
+	m := loadBookPartIconURLs()
+	if len(m) == 0 {
+		return
+	}
+	for i := range parts {
+		if u := strings.TrimSpace(m[parts[i].PartID]); u != "" {
+			parts[i].Icon = u
+		}
+	}
+}
+
 // chaptersByPartCache 篇章内章节列表内存缓存，30 秒 TTL
 type chaptersByPartEntry struct {
 	data    []model.Chapter
@@ -320,6 +364,7 @@ func BookParts(c *gin.Context) {
 	// 1. 优先 Redis（后台无更新时长期有效）
 	var redisPayload bookPartsRedisPayload
 	if cache.Get(context.Background(), cache.KeyBookParts, &redisPayload) && len(redisPayload.Parts) > 0 {
+		mergeBookPartIcons(redisPayload.Parts)
 		c.JSON(http.StatusOK, gin.H{
 			"success":       true,
 			"parts":         redisPayload.Parts,
@@ -336,6 +381,7 @@ func BookParts(c *gin.Context) {
 		total := bookPartsCache.total
 		fixed := bookPartsCache.fixed
 		bookPartsCache.mu.RUnlock()
+		mergeBookPartIcons(parts)
 		c.JSON(http.StatusOK, gin.H{
 			"success":       true,
 			"parts":         parts,
@@ -348,6 +394,7 @@ func BookParts(c *gin.Context) {

 	// 3. DB 查询并更新 Redis + 内存
 	parts, total, fixed := fetchAndCacheBookParts()
+	mergeBookPartIcons(parts)
 	payload := bookPartsRedisPayload{Parts: parts, TotalSections: total, FixedSections: fixed}
 	cache.Set(context.Background(), cache.KeyBookParts, payload, cache.BookPartsTTL)

--- a/soul-api/internal/handler/ckb.go
+++ b/soul-api/internal/handler/ckb.go
@@ -7,11 +7,13 @@ import (
 	"encoding/json"
 	"fmt"
 	"io"
+	"log"
 	"net/http"
 	"net/url"
 	"sort"
 	"strconv"
 	"strings"
+	"sync"
 	"time"

 	"github.com/gin-gonic/gin"
@@ -443,6 +445,22 @@ func CKBIndexLead(c *gin.Context) {
 			}
 		}
 		data["repeatedSubmit"] = repeatedSubmit
+
+		personName := "卡若"
+		if defaultPerson.Name != "" {
+			personName = defaultPerson.Name
+		}
+		go sendLeadWebhook(db, leadWebhookPayload{
+			LeadName:   name,
+			Phone:      phone,
+			Wechat:     wechatId,
+			PersonName: personName,
+			TargetMemberID: "",
+			Source:     source,
+			Repeated:   repeatedSubmit,
+			LeadUserID: body.UserID,
+		})
+
 		c.JSON(http.StatusOK, gin.H{"success": true, "message": msg, "data": data})
 		return
 	}
@@ -472,13 +490,15 @@ func CKBIndexLead(c *gin.Context) {
 // 请求体：phone/wechatId（至少一个）、userId（补全昵称）、targetUserId（Person.token）、targetNickname、source（如 article_mention、member_detail_avatar）
 func CKBLead(c *gin.Context) {
 	var body struct {
-		UserID         string `json:"userId"`
-		Phone          string `json:"phone"`
-		WechatID       string `json:"wechatId"`
-		Name           string `json:"name"`
-		TargetUserID   string `json:"targetUserId"`   // 被@的 personId（文章 mention 场景）
-		TargetNickname string `json:"targetNickname"` // 被@的人显示名（用于文案）
-		Source         string `json:"source"`         // index_lead / article_mention
+		UserID           string `json:"userId"`
+		Phone            string `json:"phone"`
+		WechatID         string `json:"wechatId"`
+		Name             string `json:"name"`
+		TargetUserID     string `json:"targetUserId"`     // 被@的 personId（文章 mention / 超级个体人物 token）
+		TargetNickname   string `json:"targetNickname"`   // 被@的人显示名（用于文案）
+		TargetMemberID   string `json:"targetMemberId"`     // 超级个体用户 id（无 person token 时全局留资，写入 params 便于运营）
+		TargetMemberName string `json:"targetMemberName"`   // 超级个体展示名（仅入 params，不误导读为「对方会联系您」）
+		Source           string `json:"source"`             // index_lead / article_mention / member_detail_global
 	}
 	_ = c.ShouldBindJSON(&body)
 	phone := strings.TrimSpace(body.Phone)
@@ -504,6 +524,7 @@ func CKBLead(c *gin.Context) {
 	// 首页链接卡若：targetUserId 为空 → 用全局 getCkbLeadApiKey()
 	leadKey := getCkbLeadApiKey()
 	targetName := strings.TrimSpace(body.TargetNickname)
+	targetMemberID := strings.TrimSpace(body.TargetMemberID)
 	personTips := "" // Person 配置的获客成功提示，优先于默认文案
 	if body.TargetUserID != "" {
 		var p model.Person
@@ -520,6 +541,11 @@ func CKBLead(c *gin.Context) {
 		if targetName == "" {
 			targetName = p.Name
 		}
+		if targetMemberID == "" {
+			if p.UserID != nil {
+				targetMemberID = strings.TrimSpace(*p.UserID)
+			}
+		}
 	}

 	// 去重：同一用户对同一目标人物只记录一次（不再限制时间间隔，允许对不同人物立即提交）
@@ -536,7 +562,8 @@ func CKBLead(c *gin.Context) {
 	}
 	paramsJSON, _ := json.Marshal(map[string]interface{}{
 		"userId": body.UserID, "phone": phone, "wechatId": wechatId, "name": body.Name,
-		"targetUserId": body.TargetUserID, "source": source,
+		"targetUserId": body.TargetUserID, "targetMemberId": strings.TrimSpace(body.TargetMemberID),
+		"targetMemberName": strings.TrimSpace(body.TargetMemberName), "source": source,
 	})
 	_ = db.Create(&model.CkbLeadRecord{
 		UserID:         body.UserID,
@@ -611,7 +638,17 @@ func CKBLead(c *gin.Context) {
 		}
 		data["repeatedSubmit"] = repeatedSubmit

-		go sendLeadWebhook(db, name, phone, wechatId, who, source, repeatedSubmit)
+		go sendLeadWebhook(db, leadWebhookPayload{
+			LeadName:   name,
+			Phone:      phone,
+			Wechat:     wechatId,
+			PersonName: who,
+			MemberName: strings.TrimSpace(body.TargetMemberName),
+			TargetMemberID: targetMemberID,
+			Source:     source,
+			Repeated:   repeatedSubmit,
+			LeadUserID: body.UserID,
+		})

 		c.JSON(http.StatusOK, gin.H{"success": true, "message": msg, "data": data})
 		return
@@ -675,7 +712,17 @@ func CKBLead(c *gin.Context) {
 				} else {
 					msg = fmt.Sprintf("提交成功，%s 会尽快联系您", who)
 				}
-				go sendLeadWebhook(db, name, phone, wechatId, who, source, repeatedSubmit)
+				go sendLeadWebhook(db, leadWebhookPayload{
+					LeadName:   name,
+					Phone:      phone,
+					Wechat:     wechatId,
+					PersonName: who,
+					MemberName: strings.TrimSpace(body.TargetMemberName),
+					TargetMemberID: targetMemberID,
+					Source:     source,
+					Repeated:   repeatedSubmit,
+					LeadUserID: body.UserID,
+				})
 				c.JSON(http.StatusOK, gin.H{"success": true, "message": msg})
 				return
 			}
@@ -702,10 +749,82 @@ func CKBLead(c *gin.Context) {
 	c.JSON(http.StatusOK, respObj)
 }

-func sendLeadWebhook(db *gorm.DB, name, phone, wechat, target, source string, repeated bool) {
+type leadWebhookPayload struct {
+	LeadName   string // 留资客户姓名
+	Phone      string
+	Wechat     string
+	PersonName string // 对接人（Person 表 name / targetNickname）
+	MemberName string // 超级个体名称（targetMemberName）
+	TargetMemberID string // 超级个体 userId，用于按人路由 webhook
+	Source     string // 技术来源标识
+	Repeated   bool
+	LeadUserID string // 留资用户ID，用于查询行为轨迹
+}
+
+func leadSourceLabel(source string) string {
+	switch source {
+	case "member_detail_global":
+		return "超级个体详情页·全局链接"
+	case "member_detail_avatar":
+		return "超级个体详情页·点击头像"
+	case "article_mention":
+		return "文章正文·@提及人物"
+	case "index_link_button":
+		return "首页·链接卡若按钮"
+	case "index_lead":
+		return "首页·留资弹窗"
+	default:
+		if source == "" {
+			return "未知来源"
+		}
+		return source
+	}
+}
+
+var _webhookDedupCache = struct {
+	sync.Mutex
+	m   map[string]string
+}{m: make(map[string]string)}
+
+func webhookShouldSkip(userId string, targetMemberID string) bool {
+	if userId == "" && targetMemberID == "" {
+		return false
+	}
+	today := time.Now().Format("2006-01-02")
+	key := strings.TrimSpace(userId) + "|" + strings.TrimSpace(targetMemberID)
+	if key == "|" {
+		return false
+	}
+	_webhookDedupCache.Lock()
+	defer _webhookDedupCache.Unlock()
+	if _webhookDedupCache.m[key] == today {
+		return true
+	}
+	_webhookDedupCache.m[key] = today
+	if len(_webhookDedupCache.m) > 10000 {
+		_webhookDedupCache.m = map[string]string{key: today}
+	}
+	return false
+}
+
+func loadLeadWebhookURL(db *gorm.DB, targetMemberID string) string {
+	// 优先按超级个体 userId 映射（单人单群）
+	targetMemberID = strings.TrimSpace(targetMemberID)
+	if targetMemberID != "" {
+		var mapCfg model.SystemConfig
+		if err := db.Where("config_key = ?", superIndividualWebhookConfigKey).First(&mapCfg).Error; err == nil && len(mapCfg.ConfigValue) > 0 {
+			var m map[string]string
+			if json.Unmarshal(mapCfg.ConfigValue, &m) == nil {
+				if u := strings.TrimSpace(m[targetMemberID]); u != "" && strings.HasPrefix(u, "http") {
+					return u
+				}
+			}
+		}
+	}
+	// 回退全局获客 webhook
 	var cfg model.SystemConfig
 	if db.Where("config_key = ?", "ckb_lead_webhook_url").First(&cfg).Error != nil {
-		return
+		return ""
 	}
 	var webhookURL string
 	if len(cfg.ConfigValue) > 0 {
@@ -713,22 +832,56 @@ func sendLeadWebhook(db *gorm.DB, name, phone, wechat, target, source string, re
 	}
 	webhookURL = strings.TrimSpace(webhookURL)
 	if webhookURL == "" || !strings.HasPrefix(webhookURL, "http") {
+		return ""
+	}
+	return webhookURL
+}
+
+func sendLeadWebhook(db *gorm.DB, p leadWebhookPayload) {
+	if p.LeadUserID != "" && webhookShouldSkip(p.LeadUserID, p.TargetMemberID) {
+		log.Printf("webhook: skip duplicate for user %s today", p.LeadUserID)
+		return
+	}
+	webhookURL := loadLeadWebhookURL(db, p.TargetMemberID)
+	if webhookURL == "" {
 		return
 	}

-	tag := "新获客"
-	if repeated {
-		tag = "重复获客"
+	tag := "📋 新获客"
+	if p.Repeated {
+		tag = "🔄 重复获客"
 	}
-	text := fmt.Sprintf("[%s] %s → %s\n姓名: %s", tag, source, target, name)
-	if phone != "" {
-		text += fmt.Sprintf("\n手机: %s", phone)
+	sourceLabel := leadSourceLabel(p.Source)
+
+	contactPerson := p.PersonName
+	if contactPerson == "" {
+		contactPerson = p.MemberName
 	}
-	if wechat != "" {
-		text += fmt.Sprintf("\n微信: %s", wechat)
+	if contactPerson == "" || contactPerson == "对方" {
+		contactPerson = "（公共获客池）"
+	}
+
+	text := fmt.Sprintf("%s\n来源: %s\n对接人: %s", tag, sourceLabel, contactPerson)
+	text += "\n━━━━━━━━━━"
+	text += fmt.Sprintf("\n姓名: %s", p.LeadName)
+	if p.Phone != "" {
+		text += fmt.Sprintf("\n手机: %s", p.Phone)
+	}
+	if p.Wechat != "" {
+		text += fmt.Sprintf("\n微信: %s", p.Wechat)
 	}
 	text += fmt.Sprintf("\n时间: %s", time.Now().Format("2006-01-02 15:04"))

+	if p.LeadUserID != "" {
+		recentTracks := GetUserRecentTracks(db, p.LeadUserID, 5)
+		if len(recentTracks) > 0 {
+			text += "\n━━━━━━━━━━\n最近行为:"
+			for i, line := range recentTracks {
+				text += fmt.Sprintf("\n  %d. %s", i+1, line)
+			}
+		}
+	}
+
 	var payload []byte
 	if strings.Contains(webhookURL, "qyapi.weixin.qq.com") {
 		payload, _ = json.Marshal(map[string]interface{}{
@@ -747,5 +900,5 @@ func sendLeadWebhook(db *gorm.DB, name, phone, wechat, target, source string, re
 		return
 	}
 	defer resp.Body.Close()
-	fmt.Printf("[CKBWebhook] 已推送获客通知 → %s (status=%d)\n", target, resp.StatusCode)
+	fmt.Printf("[CKBWebhook] 已推送获客通知 → %s (status=%d)\n", contactPerson, resp.StatusCode)
 }
--- a/soul-api/internal/handler/cron.go
+++ b/soul-api/internal/handler/cron.go
@@ -172,6 +172,18 @@ func RunSyncOrders(ctx context.Context, days int) (synced, total int, err error)
 		).Delete(&model.Order{})

 		processReferralCommission(db, o.UserID, totalAmount, o.OrderSN, &o)
+		if pushErr := pushPaidOrderWebhook(db, &o); pushErr != nil {
+			syncOrdersLogf("订单 %s webhook 推送失败: %v", o.OrderSN, pushErr)
+			markOrderWebhookResult(db, o.OrderSN, false, pushErr)
+		} else {
+			markOrderWebhookResult(db, o.OrderSN, true, nil)
+		}
+	}
+	// 兜底补偿：服务器卡顿/回调异常导致的未推送订单，统一补推
+	if retried, sentCount, rerr := RetryPendingPaidOrderWebhooks(ctx, 500); rerr != nil {
+		syncOrdersLogf("补推未发送订单失败: %v", rerr)
+	} else if retried > 0 {
+		syncOrdersLogf("补推未发送订单: 扫描 %d 笔，成功 %d 笔", retried, sentCount)
 	}
 	return synced, total, nil
 }
@@ -199,6 +211,28 @@ func CronSyncOrders(c *gin.Context) {
 	})
 }

+// CronRetryOrderWebhooks GET/POST /api/cron/retry-order-webhooks
+// 手动补偿重推：仅推送未成功推送过的已支付订单。
+func CronRetryOrderWebhooks(c *gin.Context) {
+	limit := 500
+	if s := strings.TrimSpace(c.Query("limit")); s != "" {
+		if n, err := strconv.Atoi(s); err == nil && n > 0 && n <= 2000 {
+			limit = n
+		}
+	}
+	retried, sent, err := RetryPendingPaidOrderWebhooks(c.Request.Context(), limit)
+	if err != nil {
+		c.JSON(http.StatusOK, gin.H{"success": false, "error": err.Error()})
+		return
+	}
+	c.JSON(http.StatusOK, gin.H{
+		"success": true,
+		"retried": retried,
+		"sent":    sent,
+		"limit":   limit,
+	})
+}
+
 // CronUnbindExpired GET/POST /api/cron/unbind-expired
 func CronUnbindExpired(c *gin.Context) {
 	c.JSON(http.StatusOK, gin.H{"success": true})
--- a/soul-api/internal/handler/db.go
+++ b/soul-api/internal/handler/db.go
@@ -17,6 +17,197 @@ import (
 	"github.com/gin-gonic/gin"
 )

+// parseConfigBool 将 JSON/map 中可能出现的 bool、字符串、数字归一为开关态（auditMode 等）
+func parseConfigBool(v interface{}) bool {
+	if v == nil {
+		return false
+	}
+	switch t := v.(type) {
+	case bool:
+		return t
+	case string:
+		s := strings.ToLower(strings.TrimSpace(t))
+		return s == "1" || s == "true" || s == "yes" || s == "on"
+	case float64:
+		return t != 0
+	case int:
+		return t != 0
+	case int64:
+		return t != 0
+	case json.Number:
+		if i, err := t.Int64(); err == nil {
+			return i != 0
+		}
+		if f, err := t.Float64(); err == nil {
+			return f != 0
+		}
+		return false
+	default:
+		return false
+	}
+}
+
+// isLikelyWxMiniProgramAppID 判断是否为微信小程序 AppID 常见形态：wx + 16 位十六进制（共 18 字符）。
+// 后台「链接标签」若 type=miniprogram 且在此列直接填真实 AppID，C 端会把该值当作 mpKey 去 linkedMiniprograms 里匹配 key；
+// 若未单独配置 linked_miniprograms，会提示「未找到关联小程序配置」。mergeDirectMiniProgramLinksFromLinkTags 会据此自动补全映射。
+func isLikelyWxMiniProgramAppID(s string) bool {
+	s = strings.TrimSpace(s)
+	if len(s) != 18 || !strings.HasPrefix(s, "wx") {
+		return false
+	}
+	for i := 2; i < len(s); i++ {
+		c := s[i]
+		if (c >= '0' && c <= '9') || (c >= 'a' && c <= 'f') || (c >= 'A' && c <= 'F') {
+			continue
+		}
+		return false
+	}
+	return true
+}
+
+func linkedMiniprogramItemKey(item gin.H) string {
+	if v, ok := item["key"]; ok && v != nil {
+		if s, ok := v.(string); ok {
+			return strings.TrimSpace(s)
+		}
+	}
+	return ""
+}
+
+func linkedMiniprogramItemAppIDEmpty(item gin.H) bool {
+	v, ok := item["appId"]
+	if !ok || v == nil {
+		return true
+	}
+	s, ok := v.(string)
+	return !ok || strings.TrimSpace(s) == ""
+}
+
+func linkedMiniprogramItemPathEmpty(item gin.H) bool {
+	v, ok := item["path"]
+	if !ok || v == nil {
+		return true
+	}
+	s, ok := v.(string)
+	return !ok || strings.TrimSpace(s) == ""
+}
+
+// mergeDirectMiniProgramLinksFromLinkTags 将「直接填写微信 AppID」的链接标签并入 linkedMiniprograms，兼容现有小程序 navigateToMiniProgram 查表逻辑（不改 C 端）。
+func mergeDirectMiniProgramLinksFromLinkTags(linked *[]gin.H, tags []model.LinkTag) {
+	if linked == nil {
+		return
+	}
+	byKey := make(map[string]int)
+	for i := range *linked {
+		k := linkedMiniprogramItemKey((*linked)[i])
+		if k != "" {
+			byKey[k] = i
+		}
+	}
+	for _, t := range tags {
+		if strings.TrimSpace(strings.ToLower(t.Type)) != "miniprogram" {
+			continue
+		}
+		app := strings.TrimSpace(t.AppID)
+		if app == "" || !isLikelyWxMiniProgramAppID(app) {
+			continue
+		}
+		path := strings.TrimSpace(t.PagePath)
+		if idx, ok := byKey[app]; ok {
+			item := (*linked)[idx]
+			if linkedMiniprogramItemAppIDEmpty(item) {
+				item["appId"] = app
+			}
+			if path != "" && linkedMiniprogramItemPathEmpty(item) {
+				item["path"] = path
+			}
+			(*linked)[idx] = item
+			continue
+		}
+		entry := gin.H{"key": app, "appId": app}
+		if path != "" {
+			entry["path"] = path
+		}
+		*linked = append(*linked, entry)
+		byKey[app] = len(*linked) - 1
+	}
+}
+
+// defaultMpUi 小程序文案与导航默认值，存于 mp_config.mpUi；管理端系统设置可部分覆盖（深合并）
+func defaultMpUi() gin.H {
+	return gin.H{
+		"tabBar": gin.H{
+			"home": "首页", "chapters": "目录", "match": "找伙伴", "my": "我的",
+		},
+		"chaptersPage": gin.H{
+			"bookTitle":    "一场SOUL的创业实验场",
+			"bookSubtitle": "来自Soul派对房的真实商业故事",
+		},
+		"homePage": gin.H{
+			"logoTitle": "卡若创业派对", "logoSubtitle": "来自派对房的真实故事",
+			"linkKaruoText": "点击链接卡若", "linkKaruoAvatar": "",
+			"searchPlaceholder": "搜索章节标题或内容...",
+			"bannerTag": "推荐", "bannerReadMoreText": "点击阅读",
+			"superSectionTitle": "超级个体", "superSectionLinkText": "获客入口",
+			"superSectionLinkPath": "/pages/match/match",
+			"pickSectionTitle": "精选推荐",
+			"latestSectionTitle": "最新新增",
+		},
+		"myPage": gin.H{
+			"cardLabel": "名片", "vipLabelVip": "会员中心", "vipLabelGuest": "成为会员",
+			"cardPath": "", "vipPath": "/pages/vip/vip",
+			"readStatLabel": "已读章节", "recentReadTitle": "最近阅读",
+			"readStatPath": "/pages/reading-records/reading-records?focus=all",
+			"recentReadPath": "/pages/reading-records/reading-records?focus=recent",
+		},
+	}
+}
+
+func asStringMap(v interface{}) map[string]interface{} {
+	if v == nil {
+		return map[string]interface{}{}
+	}
+	m, ok := v.(map[string]interface{})
+	if !ok {
+		return map[string]interface{}{}
+	}
+	return m
+}
+
+// deepMergeMpUi 将 DB 中的 mpUi 与默认值深合并（嵌套 map）
+func deepMergeMpUi(base gin.H, overRaw interface{}) gin.H {
+	over := asStringMap(overRaw)
+	out := gin.H{}
+	for k, v := range base {
+		out[k] = v
+	}
+	for k, v := range over {
+		if v == nil {
+			continue
+		}
+		bv := out[k]
+		vm := asStringMap(v)
+		if len(vm) == 0 && v != nil {
+			// 非 map 覆盖
+			out[k] = v
+			continue
+		}
+		if len(vm) > 0 {
+			bm := asStringMap(bv)
+			if len(bm) == 0 {
+				out[k] = deepMergeMpUi(gin.H{}, vm)
+			} else {
+				sub := gin.H{}
+				for sk, sv := range bm {
+					sub[sk] = sv
+				}
+				out[k] = deepMergeMpUi(sub, vm)
+			}
+		}
+	}
+	return out
+}
+
 // buildMiniprogramConfig 从 DB 构建小程序配置，供 GetPublicDBConfig 与 WarmConfigCache 复用
 func buildMiniprogramConfig() gin.H {
 	defaultPrices := gin.H{"section": float64(1), "fullbook": 9.9}
@@ -36,6 +227,7 @@ func buildMiniprogramConfig() gin.H {
 		"auditMode":               false,
 		"supportWechat":           true,
 		"shareIcon":               "", // 分享图标URL，由管理端配置
+		"mpUi":                    defaultMpUi(),
 	}

 	out := gin.H{
@@ -87,6 +279,7 @@ func buildMiniprogramConfig() gin.H {
 				for k, v := range m {
 					merged[k] = v
 				}
+				merged["mpUi"] = deepMergeMpUi(defaultMpUi(), m["mpUi"])
 				out["mpConfig"] = merged
 				out["configs"].(gin.H)["mp_config"] = merged
 			}
@@ -123,42 +316,46 @@ func buildMiniprogramConfig() gin.H {
 	if _, has := out["userDiscount"]; !has {
 		out["userDiscount"] = float64(5)
 	}
-	// 链接标签列表（小程序 onLinkTagTap 需要 type；miniprogram 类型存 mpKey，用 key 查 linkedMiniprograms 得 appId）
+	// 链接标签列表（小程序 onLinkTagTap：miniprogram 类型下发 mpKey=C 端用其匹配 linkedMiniprograms[].key；历史设计为「密钥→appId」，现支持 app_id 列直接填微信 AppID 并由下方 merge 自动补 linkedMiniprograms）
 	var linkTagRows []model.LinkTag
-	if err := db.Order("label ASC").Find(&linkTagRows).Error; err == nil {
-		tags := make([]gin.H, 0, len(linkTagRows))
-		for _, t := range linkTagRows {
-			h := gin.H{"tagId": t.TagID, "label": t.Label, "url": t.URL, "type": t.Type, "pagePath": t.PagePath}
-			if t.Type == "miniprogram" {
-				h["mpKey"] = t.AppID // miniprogram 类型时 AppID 列存的是密钥
-			} else {
-				h["appId"] = t.AppID
+	_ = db.Order("label ASC").Find(&linkTagRows).Error
+	tags := make([]gin.H, 0, len(linkTagRows))
+	for _, t := range linkTagRows {
+		cType := t.Type
+		cURL := t.URL
+		// wxlink（小程序短链）：下发给 C 端时转为 url 类型，现有 read.js web-view 可直接跳转，无需升级小程序
+		if strings.EqualFold(cType, "wxlink") {
+			cType = "url"
+			if cURL == "" {
+				cURL = t.AppID
 			}
-			tags = append(tags, h)
 		}
-		out["linkTags"] = tags
+		h := gin.H{"tagId": t.TagID, "label": t.Label, "url": cURL, "type": cType, "pagePath": t.PagePath}
+		if t.Type == "miniprogram" {
+			h["mpKey"] = t.AppID
+		} else {
+			h["appId"] = t.AppID
+		}
+		tags = append(tags, h)
 	}
-	// 关联小程序列表（key 为 32 位密钥，小程序用 key 查 appId 后 wx.navigateToMiniProgram）
+	out["linkTags"] = tags
+
+	// 关联小程序列表（小程序：find(m => m.key === mpKey) → navigateToMiniProgram）
+	var linkedList []gin.H
 	var linkedMpRow model.SystemConfig
 	if err := db.Where("config_key = ?", "linked_miniprograms").First(&linkedMpRow).Error; err == nil && len(linkedMpRow.ConfigValue) > 0 {
-		var linkedList []gin.H
-		if err := json.Unmarshal(linkedMpRow.ConfigValue, &linkedList); err == nil && len(linkedList) > 0 {
-			out["linkedMiniprograms"] = linkedList
-		} else {
-			// JSON解析失败，使用空数组
-			out["linkedMiniprograms"] = []gin.H{}
+		if err := json.Unmarshal(linkedMpRow.ConfigValue, &linkedList); err != nil {
+			linkedList = nil
 		}
-	} else {
-		// 未找到配置或查询失败，使用空数组作为默认值
-		out["linkedMiniprograms"] = []gin.H{}
 	}
-	// 明确归一化 auditMode：仅当 DB 显式为 true 时返回 true，否则一律 false（避免历史脏数据/类型异常导致误判）
+	if linkedList == nil {
+		linkedList = []gin.H{}
+	}
+	mergeDirectMiniProgramLinksFromLinkTags(&linkedList, linkTagRows)
+	out["linkedMiniprograms"] = linkedList
+	// 归一化 auditMode（兼容历史 bool / 字符串 / 数字）
 	if mp, ok := out["mpConfig"].(gin.H); ok {
-		if v, ok := mp["auditMode"].(bool); ok && v {
-			mp["auditMode"] = true
-		} else {
-			mp["auditMode"] = false
-		}
+		mp["auditMode"] = parseConfigBool(mp["auditMode"])
 	}
 	return out
 }
@@ -203,10 +400,7 @@ func getAuditModeFromDB() bool {
 	if err := json.Unmarshal(row.ConfigValue, &mp); err != nil {
 		return false
 	}
-	if v, ok := mp["auditMode"].(bool); ok && v {
-		return true
-	}
-	return false
+	return parseConfigBool(mp["auditMode"])
 }

 // GetCoreConfig GET /api/miniprogram/config/core 核心配置（prices、features、userDiscount、mpConfig），首屏/Tab 用
@@ -303,9 +497,7 @@ func WarmConfigCache() {
 	// 拆分接口预热
 	auditMode := false
 	if mp, ok := out["mpConfig"].(gin.H); ok {
-		if v, ok := mp["auditMode"].(bool); ok && v {
-			auditMode = true
-		}
+		auditMode = parseConfigBool(mp["auditMode"])
 	}
 	cache.Set(context.Background(), cache.KeyConfigAuditMode, gin.H{"auditMode": auditMode}, cache.AuditModeTTL)
 	core := gin.H{
@@ -392,6 +584,7 @@ func AdminSettingsGet(c *gin.Context) {
 		"minWithdraw":             float64(10),
 		"auditMode":               false,
 		"supportWechat":           true,
+		"mpUi":                    defaultMpUi(),
 	}
 	out := gin.H{
 		"success":       true,
@@ -428,6 +621,7 @@ func AdminSettingsGet(c *gin.Context) {
 				for k, v := range m {
 					merged[k] = v
 				}
+				merged["mpUi"] = deepMergeMpUi(defaultMpUi(), m["mpUi"])
 				out["mpConfig"] = merged
 			}
 		case "oss_config":
@@ -818,7 +1012,9 @@ func DBUsersList(c *gin.Context) {
 		pattern := "%" + search + "%"
 		query = query.Where("COALESCE(nickname,'') LIKE ? OR COALESCE(phone,'') LIKE ? OR id LIKE ?", pattern, pattern, pattern)
 	}
-	if vipFilter == "true" || vipFilter == "1" {
+	if poolFilter == "complete" {
+		query = query.Where("(phone IS NOT NULL AND phone != '') AND (nickname IS NOT NULL AND nickname != '' AND nickname != '微信用户') AND (avatar IS NOT NULL AND avatar != '')")
+	} else if vipFilter == "true" || vipFilter == "1" {
 		query = query.Where("id IN (SELECT user_id FROM orders WHERE product_type IN ? AND (status = ? OR status = ?)) OR (is_vip = 1 AND vip_expire_date > ?)",
 			[]string{"fullbook", "vip"}, "paid", "completed", time.Now())
 	}
@@ -853,7 +1049,7 @@ func DBUsersList(c *gin.Context) {
 	var fullbookRows []struct {
 		UserID string
 	}
-	db.Model(&model.Order{}).Select("user_id").Where("product_type IN ? AND status = ?", []string{"fullbook", "vip"}, "paid").Find(&fullbookRows)
+	db.Model(&model.Order{}).Select("user_id").Where("product_type IN ? AND status IN ?", []string{"fullbook", "vip"}, []string{"paid", "completed", "success"}).Find(&fullbookRows)
 	for _, r := range fullbookRows {
 		hasFullBookMap[r.UserID] = true
 	}
@@ -862,7 +1058,7 @@ func DBUsersList(c *gin.Context) {
 		Count  int64
 	}
 	db.Model(&model.Order{}).Select("user_id, COUNT(*) as count").
-		Where("product_type = ? AND status = ?", "section", "paid").
+		Where("product_type = ? AND status IN ?", "section", []string{"paid", "completed", "success"}).
 		Group("user_id").Find(&sectionRows)
 	for _, r := range sectionRows {
 		sectionCountMap[r.UserID] = int(r.Count)
@@ -925,6 +1121,35 @@ func DBUsersList(c *gin.Context) {
 		}
 	}

+	// 4. RFM 实时打分：对当前页用户批量计算（只查当前页 userIDs 的聚合）
+	type rfmAgg struct {
+		UserID      string
+		OrderCount  int
+		TotalAmount float64
+		LastOrderAt time.Time
+	}
+	var rfmAggs []rfmAgg
+	db.Raw(`SELECT user_id, COUNT(*) as order_count, SUM(amount) as total_amount, MAX(created_at) as last_order_at
+		FROM orders WHERE user_id IN ? AND status IN ('paid','success','completed')
+		GROUP BY user_id`, userIDs).Scan(&rfmAggs)
+	rfmAggMap := make(map[string]rfmAgg, len(rfmAggs))
+	var rfmMaxRecency, rfmMaxFreq int
+	var rfmMaxMonetary float64
+	now := time.Now()
+	for _, a := range rfmAggs {
+		rfmAggMap[a.UserID] = a
+		days := int(now.Sub(a.LastOrderAt).Hours() / 24)
+		if days > rfmMaxRecency {
+			rfmMaxRecency = days
+		}
+		if a.OrderCount > rfmMaxFreq {
+			rfmMaxFreq = a.OrderCount
+		}
+		if a.TotalAmount > rfmMaxMonetary {
+			rfmMaxMonetary = a.TotalAmount
+		}
+	}
+
 	// 填充每个用户的实时计算字段
 	for i := range users {
 		uid := users[i].ID
@@ -957,6 +1182,16 @@ func DBUsersList(c *gin.Context) {
 			bindCount = dbCount
 		}
 		users[i].ReferralCount = ptrInt(bindCount)
+
+		// RFM 打分（有订单的用户才有分数）
+		if agg, ok := rfmAggMap[uid]; ok {
+			recencyDays := int(now.Sub(agg.LastOrderAt).Hours() / 24)
+			score := calcRFMScoreForUser(recencyDays, agg.OrderCount, agg.TotalAmount,
+				rfmMaxRecency, rfmMaxFreq, rfmMaxMonetary)
+			level := calcRFMLevel(score)
+			users[i].RFMScore = ptrFloat64(score)
+			users[i].RFMLevel = &level
+		}
 	}

 	c.JSON(http.StatusOK, gin.H{
@@ -1176,6 +1411,106 @@ func DBUsersReferrals(c *gin.Context) {
 	}
 	db := database.DB()

+	// 入站来源链路：即使未完成绑定，也保留“通过谁的分享链接点击进入”的历史
+	var currentUser model.User
+	_ = db.Select("id,open_id").Where("id = ?", userId).First(&currentUser).Error
+	var inboundVisits []model.ReferralVisit
+	visitQ := db.Model(&model.ReferralVisit{}).Where("visitor_id = ?", userId)
+	if currentUser.OpenID != nil && strings.TrimSpace(*currentUser.OpenID) != "" {
+		visitQ = visitQ.Or("visitor_openid = ?", strings.TrimSpace(*currentUser.OpenID))
+	}
+	_ = visitQ.Order("created_at ASC").Limit(300).Find(&inboundVisits).Error
+
+	referrerVisitIDs := make(map[string]bool)
+	for _, v := range inboundVisits {
+		if strings.TrimSpace(v.ReferrerID) != "" {
+			referrerVisitIDs[strings.TrimSpace(v.ReferrerID)] = true
+		}
+	}
+	referrerVisitList := make([]string, 0, len(referrerVisitIDs))
+	for id := range referrerVisitIDs {
+		referrerVisitList = append(referrerVisitList, id)
+	}
+	referrerVisitUserMap := make(map[string]*model.User)
+	if len(referrerVisitList) > 0 {
+		var rs []model.User
+		_ = db.Where("id IN ?", referrerVisitList).Find(&rs).Error
+		for i := range rs {
+			referrerVisitUserMap[rs[i].ID] = &rs[i]
+		}
+	}
+
+	inboundVisitItems := make([]gin.H, 0, len(inboundVisits))
+	firstInbound := gin.H{}
+	latestInbound := gin.H{}
+	for i, v := range inboundVisits {
+		nickname := "微信用户"
+		avatar := ""
+		if u := referrerVisitUserMap[v.ReferrerID]; u != nil {
+			if u.Nickname != nil && strings.TrimSpace(*u.Nickname) != "" {
+				nickname = strings.TrimSpace(*u.Nickname)
+			}
+			if u.Avatar != nil {
+				avatar = resolveAvatarURL(strings.TrimSpace(*u.Avatar))
+			}
+		}
+		source := ""
+		page := ""
+		if v.Source != nil {
+			source = strings.TrimSpace(*v.Source)
+		}
+		if v.Page != nil {
+			page = strings.TrimSpace(*v.Page)
+		}
+		item := gin.H{
+			"seq":             i + 1,
+			"visitedAt":       v.CreatedAt,
+			"referrerId":      v.ReferrerID,
+			"referrerNickname": nickname,
+			"referrerAvatar":  avatar,
+			"source":          source,
+			"page":            page,
+		}
+		if i == 0 {
+			firstInbound = item
+		}
+		latestInbound = item
+		inboundVisitItems = append(inboundVisitItems, item)
+	}
+
+	activeBinding := gin.H{}
+	var activeRef model.ReferralBinding
+	if err := db.Where("referee_id = ? AND status = ?", userId, "active").Order("binding_date DESC").First(&activeRef).Error; err == nil {
+		bindNick := "微信用户"
+		bindAvatar := ""
+		if u := referrerVisitUserMap[activeRef.ReferrerID]; u != nil {
+			if u.Nickname != nil && strings.TrimSpace(*u.Nickname) != "" {
+				bindNick = strings.TrimSpace(*u.Nickname)
+			}
+			if u.Avatar != nil {
+				bindAvatar = resolveAvatarURL(strings.TrimSpace(*u.Avatar))
+			}
+		} else {
+			var ru model.User
+			if err := db.Select("id,nickname,avatar").Where("id = ?", activeRef.ReferrerID).First(&ru).Error; err == nil {
+				if ru.Nickname != nil && strings.TrimSpace(*ru.Nickname) != "" {
+					bindNick = strings.TrimSpace(*ru.Nickname)
+				}
+				if ru.Avatar != nil {
+					bindAvatar = resolveAvatarURL(strings.TrimSpace(*ru.Avatar))
+				}
+			}
+		}
+		activeBinding = gin.H{
+			"referrerId":       activeRef.ReferrerID,
+			"referrerNickname": bindNick,
+			"referrerAvatar":   bindAvatar,
+			"referralCode":     activeRef.ReferralCode,
+			"bindingDate":      activeRef.BindingDate,
+			"expiryDate":       activeRef.ExpiryDate,
+		}
+	}
+
 	var bindings []model.ReferralBinding
 	if err := db.Where("referrer_id = ?", userId).Order("binding_date DESC").Find(&bindings).Error; err != nil {
 		bindings = []model.ReferralBinding{}
@@ -1318,6 +1653,13 @@ func DBUsersReferrals(c *gin.Context) {

 	c.JSON(http.StatusOK, gin.H{
 		"success": true, "referrals": referrals,
+		"inboundSource": gin.H{
+			"totalVisits": len(inboundVisitItems),
+			"firstVisit":  firstInbound,
+			"latestVisit": latestInbound,
+			"activeBinding": activeBinding,
+			"visits":      inboundVisitItems,
+		},
 		"stats": gin.H{
 			"total": totalReferrals, "purchased": purchased, "free": totalReferrals - purchased,
 			"earnings": roundFloat(earningsE, 2), "pendingEarnings": roundFloat(availableE, 2), "withdrawnEarnings": roundFloat(withdrawnE, 2),
--- a/soul-api/internal/handler/db_link_tag.go
+++ b/soul-api/internal/handler/db_link_tag.go
@@ -6,6 +6,7 @@ import (
 	"strconv"
 	"strings"
 	"time"
+	"unicode/utf8"

 	"soul-api/internal/cache"
 	"soul-api/internal/database"
@@ -14,30 +15,64 @@ import (
 	"github.com/gin-gonic/gin"
 )

-func isDigits12(s string) bool {
-	if len(s) != 12 {
+// isValidLinkTagID 自定义 tagId：与库字段 tag_id(50) 对齐，禁止破坏 #标签 解析的字符
+func isValidLinkTagID(s string) bool {
+	if s == "" {
 		return false
 	}
-	for _, ch := range s {
-		if ch < '0' || ch > '9' {
+	if utf8.RuneCountInString(s) > 50 {
+		return false
+	}
+	for _, r := range s {
+		if r == '#' || r == ',' || r == '\n' || r == '\r' || r == '\t' {
 			return false
 		}
 	}
 	return true
 }

-func isZId12(s string) bool {
-	if len(s) != 12 || s[0] != 'z' {
-		return false
+// linkTagAdminOut 管理端 API 出参：不含 appSecret 明文，仅 hasAppSecret
+type linkTagAdminOut struct {
+	ID           uint   `json:"id"`
+	TagID        string `json:"tagId"`
+	Label        string `json:"label"`
+	Aliases      string `json:"aliases"`
+	URL          string `json:"url"`
+	Type         string `json:"type"`
+	AppID        string `json:"appId,omitempty"`
+	PagePath     string `json:"pagePath,omitempty"`
+	HasAppSecret bool   `json:"hasAppSecret"`
+	CreatedAt    string `json:"createdAt,omitempty"`
+	UpdatedAt    string `json:"updatedAt,omitempty"`
+}
+
+func linkTagToAdminOut(t model.LinkTag) linkTagAdminOut {
+	o := linkTagAdminOut{
+		ID:           t.ID,
+		TagID:        t.TagID,
+		Label:        t.Label,
+		Aliases:      t.Aliases,
+		URL:          t.URL,
+		Type:         t.Type,
+		AppID:        t.AppID,
+		PagePath:     t.PagePath,
+		HasAppSecret: strings.TrimSpace(t.AppSecret) != "",
 	}
-	for i := 1; i < 12; i++ {
-		ch := s[i]
-		if (ch >= 'a' && ch <= 'z') || (ch >= '0' && ch <= '9') {
-			continue
-		}
-		return false
+	if !t.CreatedAt.IsZero() {
+		o.CreatedAt = t.CreatedAt.Format(time.RFC3339)
 	}
-	return true
+	if !t.UpdatedAt.IsZero() {
+		o.UpdatedAt = t.UpdatedAt.Format(time.RFC3339)
+	}
+	return o
+}
+
+func linkTagsToAdminOut(rows []model.LinkTag) []linkTagAdminOut {
+	out := make([]linkTagAdminOut, 0, len(rows))
+	for _, t := range rows {
+		out = append(out, linkTagToAdminOut(t))
+	}
+	return out
 }

 func genZId12() string {
@@ -63,7 +98,7 @@ func DBLinkTagList(c *gin.Context) {
 			c.JSON(http.StatusOK, gin.H{"success": false, "error": err.Error()})
 			return
 		}
-		c.JSON(http.StatusOK, gin.H{"success": true, "linkTags": rows})
+		c.JSON(http.StatusOK, gin.H{"success": true, "linkTags": linkTagsToAdminOut(rows)})
 		return
 	}

@@ -99,7 +134,7 @@ func DBLinkTagList(c *gin.Context) {
 	totalPages := (int(total) + pageSize - 1) / pageSize
 	c.JSON(http.StatusOK, gin.H{
 		"success":    true,
-		"linkTags":   rows,
+		"linkTags":   linkTagsToAdminOut(rows),
 		"total":      total,
 		"page":       page,
 		"pageSize":   pageSize,
@@ -110,13 +145,14 @@ func DBLinkTagList(c *gin.Context) {
 // DBLinkTagSave POST /api/db/link-tags 管理端-新增或更新链接标签
 func DBLinkTagSave(c *gin.Context) {
 	var body struct {
-		TagID    string `json:"tagId"`
-		Label    string `json:"label"`
-		Aliases  string `json:"aliases"`
-		URL      string `json:"url"`
-		Type     string `json:"type"`
-		AppID    string `json:"appId"`
-		PagePath string `json:"pagePath"`
+		TagID     string `json:"tagId"`
+		Label     string `json:"label"`
+		Aliases   string `json:"aliases"`
+		URL       string `json:"url"`
+		Type      string `json:"type"`
+		AppID     string `json:"appId"`
+		AppSecret string `json:"appSecret"`
+		PagePath  string `json:"pagePath"`
 	}
 	if err := c.ShouldBindJSON(&body); err != nil {
 		c.JSON(http.StatusOK, gin.H{"success": false, "error": "请求体无效"})
@@ -128,6 +164,7 @@ func DBLinkTagSave(c *gin.Context) {
 	body.URL = strings.TrimSpace(body.URL)
 	body.Type = strings.TrimSpace(body.Type)
 	body.AppID = strings.TrimSpace(body.AppID)
+	body.AppSecret = strings.TrimSpace(body.AppSecret)
 	body.PagePath = strings.TrimSpace(body.PagePath)

 	if body.Label == "" {
@@ -141,24 +178,18 @@ func DBLinkTagSave(c *gin.Context) {
 	if body.Type == "" {
 		body.Type = "url"
 	}
-	// tagId 规则：12位数字，或 12位且以 z 开头（z + 11位[a-z0-9]）
-	// 管理端新增：可不传 tagId，由后端生成；编辑：通常会携带现有 tagId
+	// 管理端新增：可不传 tagId，由后端生成 z 开头 12 位；也可自定义任意 1～50 字符（如 kr）
 	if body.TagID == "" {
 		body.TagID = genZId12()
 		autoCreate = true
 	}
+	if !isValidLinkTagID(body.TagID) {
+		c.JSON(http.StatusOK, gin.H{"success": false, "error": "tagId 长度 1～50 字符，且不能含 #、逗号或换行"})
+		return
+	}

 	db := database.DB()
 	var existing model.LinkTag
-	// 若 tagId 不符合新规则：仅允许更新已有记录（兼容历史中文 tagId），禁止新建
-	if !(isDigits12(body.TagID) || isZId12(body.TagID)) {
-		if err := db.Where("tag_id = ?", body.TagID).First(&existing).Error; err == nil {
-			// allow update existing legacy tagId
-		} else {
-			c.JSON(http.StatusOK, gin.H{"success": false, "error": "tagId 必须为12位数字，或12位且以 z 开头（z+11位小写字母数字）"})
-			return
-		}
-	}
 	// 小程序类型：只存 appId + pagePath，不存 weixin:// 到 url
 	if body.Type == "miniprogram" {
 		body.URL = ""
@@ -166,7 +197,7 @@ func DBLinkTagSave(c *gin.Context) {
 	// 按 label 查找：仅用于「自动创建」场景（tagId 为空时回落 label），若已存在则直接返回
 	if autoCreate {
 		if db.Where("label = ?", body.Label).First(&existing).Error == nil {
-			c.JSON(http.StatusOK, gin.H{"success": true, "linkTag": existing})
+			c.JSON(http.StatusOK, gin.H{"success": true, "linkTag": linkTagToAdminOut(existing)})
 			return
 		}
 	}
@@ -176,21 +207,24 @@ func DBLinkTagSave(c *gin.Context) {
 		existing.URL = body.URL
 		existing.Type = body.Type
 		existing.AppID = body.AppID
+		if body.AppSecret != "" {
+			existing.AppSecret = body.AppSecret
+		}
 		existing.PagePath = body.PagePath
 		db.Save(&existing)
 		cache.InvalidateConfig()
-		c.JSON(http.StatusOK, gin.H{"success": true, "linkTag": existing})
+		c.JSON(http.StatusOK, gin.H{"success": true, "linkTag": linkTagToAdminOut(existing)})
 		return
 	}
 	// body.URL 已在 miniprogram 类型时置空
-	t := model.LinkTag{TagID: body.TagID, Label: body.Label, Aliases: body.Aliases, URL: body.URL, Type: body.Type, AppID: body.AppID, PagePath: body.PagePath}
+	t := model.LinkTag{TagID: body.TagID, Label: body.Label, Aliases: body.Aliases, URL: body.URL, Type: body.Type, AppID: body.AppID, AppSecret: body.AppSecret, PagePath: body.PagePath}
 	if err := db.Create(&t).Error; err != nil {
 		// 极低概率：生成的 tagId 冲突，重试一次
 		if strings.Contains(err.Error(), "Duplicate") || strings.Contains(err.Error(), "1062") {
 			t.TagID = genZId12()
 			if e2 := db.Create(&t).Error; e2 == nil {
 				cache.InvalidateConfig()
-				c.JSON(http.StatusOK, gin.H{"success": true, "linkTag": t})
+				c.JSON(http.StatusOK, gin.H{"success": true, "linkTag": linkTagToAdminOut(t)})
 				return
 			}
 		}
@@ -198,7 +232,7 @@ func DBLinkTagSave(c *gin.Context) {
 		return
 	}
 	cache.InvalidateConfig()
-	c.JSON(http.StatusOK, gin.H{"success": true, "linkTag": t})
+	c.JSON(http.StatusOK, gin.H{"success": true, "linkTag": linkTagToAdminOut(t)})
 }

 // DBLinkTagDelete DELETE /api/db/link-tags?tagId=xxx 管理端-删除链接标签
--- a/soul-api/internal/handler/match.go
+++ b/soul-api/internal/handler/match.go
@@ -306,6 +306,16 @@ func MatchUsers(c *gin.Context) {
 	if r.Avatar != nil {
 		avatar = resolveAvatarURL(*r.Avatar)
 	}
+	if avatar == "" && r.Mbti != nil {
+		mbti := strings.ToUpper(strings.TrimSpace(*r.Mbti))
+		if mbti != "" {
+			avatar = resolveAvatarURL(getMbtiAvatar(db, mbti))
+		}
+	}
+	mbtiOut := ""
+	if r.Mbti != nil {
+		mbtiOut = strings.TrimSpace(*r.Mbti)
+	}
 	wechat := ""
 	if r.WechatID != nil {
 		wechat = *r.WechatID
@@ -342,7 +352,7 @@ func MatchUsers(c *gin.Context) {
 	c.JSON(http.StatusOK, gin.H{
 		"success": true,
 		"data": gin.H{
-			"id": r.ID, "nickname": nickname, "avatar": avatar, "wechat": wechat, "phone": phone,
+			"id": r.ID, "nickname": nickname, "avatar": avatar, "mbti": mbtiOut, "wechat": wechat, "phone": phone,
 			"introduction": intro, "tags": []string{"创业者", tag},
 			"matchScore": 80 + (r.CreatedAt.Unix() % 20),
 			"commonInterests": []gin.H{
--- a/soul-api/internal/handler/miniprogram.go
+++ b/soul-api/internal/handler/miniprogram.go
@@ -798,6 +798,13 @@ func MiniprogramPayNotify(c *gin.Context) {
 			).Delete(&model.Order{})
 			processReferralCommission(db, beneficiaryUserID, totalAmount, orderSn, &order)
 		}
+		// 支付成功后实时推送到 webhook；失败记录，交给定时补偿任务统一重推
+		if pushErr := pushPaidOrderWebhook(db, &order); pushErr != nil {
+			fmt.Printf("[PayNotify] webhook 推送失败: orderSn=%s, err=%v\n", orderSn, pushErr)
+			markOrderWebhookResult(db, orderSn, false, pushErr)
+		} else {
+			markOrderWebhookResult(db, orderSn, true, nil)
+		}
 		return nil
 	})
 	if err != nil {
--- a/soul-api/internal/handler/miniprogram_mbti_avatars.go
+++ b/soul-api/internal/handler/miniprogram_mbti_avatars.go
@@ -0,0 +1,37 @@
+package handler
+
+import (
+	"encoding/json"
+	"errors"
+	"net/http"
+
+	"soul-api/internal/database"
+	"soul-api/internal/model"
+
+	"github.com/gin-gonic/gin"
+	"gorm.io/gorm"
+)
+
+// MiniprogramMbtiAvatarsGet GET /api/miniprogram/config/mbti-avatars
+// 公开只读：返回 16 型 MBTI → 头像 URL，供小程序在无用户头像时按性格展示（推广海报等）。
+func MiniprogramMbtiAvatarsGet(c *gin.Context) {
+	db := database.DB()
+	var row model.SystemConfig
+	err := db.Where("config_key = ?", mbtiAvatarsConfigKey).First(&row).Error
+	if err != nil {
+		if errors.Is(err, gorm.ErrRecordNotFound) {
+			c.JSON(http.StatusOK, gin.H{"success": true, "avatars": map[string]string{}})
+			return
+		}
+		c.JSON(http.StatusOK, gin.H{"success": false, "error": "读取失败"})
+		return
+	}
+	out := make(map[string]string)
+	if len(row.ConfigValue) > 0 {
+		if uerr := json.Unmarshal(row.ConfigValue, &out); uerr != nil {
+			c.JSON(http.StatusOK, gin.H{"success": false, "error": "配置无效"})
+			return
+		}
+	}
+	c.JSON(http.StatusOK, gin.H{"success": true, "avatars": out})
+}
--- a/soul-api/internal/handler/order_webhook.go
+++ b/soul-api/internal/handler/order_webhook.go
@@ -0,0 +1,163 @@
+package handler
+
+import (
+	"bytes"
+	"context"
+	"encoding/json"
+	"fmt"
+	"net/http"
+	"strings"
+	"time"
+
+	"soul-api/internal/database"
+	"soul-api/internal/model"
+
+	"gorm.io/gorm"
+)
+
+func loadOrderWebhookURL(db *gorm.DB) string {
+	keys := []string{"order_paid_webhook_url", "ckb_lead_webhook_url"}
+	for _, key := range keys {
+		var cfg model.SystemConfig
+		if err := db.Where("config_key = ?", key).First(&cfg).Error; err != nil {
+			continue
+		}
+		var webhookURL string
+		if len(cfg.ConfigValue) > 0 {
+			_ = json.Unmarshal(cfg.ConfigValue, &webhookURL)
+		}
+		webhookURL = strings.TrimSpace(webhookURL)
+		if webhookURL != "" && strings.HasPrefix(webhookURL, "http") {
+			return webhookURL
+		}
+	}
+	return ""
+}
+
+func pushPaidOrderWebhook(db *gorm.DB, order *model.Order) error {
+	if order == nil || order.OrderSN == "" {
+		return fmt.Errorf("empty order")
+	}
+	if order.WebhookPushStatus == "sent" {
+		return nil
+	}
+	webhookURL := loadOrderWebhookURL(db)
+	if webhookURL == "" {
+		return nil
+	}
+
+	var user model.User
+	_ = db.Select("id,nickname,phone,open_id").Where("id = ?", order.UserID).First(&user).Error
+
+	productName := order.ProductType
+	if order.Description != nil && strings.TrimSpace(*order.Description) != "" {
+		productName = strings.TrimSpace(*order.Description)
+	}
+	status := ""
+	if order.Status != nil {
+		status = *order.Status
+	}
+	if status == "" {
+		status = "paid"
+	}
+
+	text := "💰 用户购买成功（实时推送）"
+	text += fmt.Sprintf("\n订单号: %s", order.OrderSN)
+	if user.Nickname != nil && strings.TrimSpace(*user.Nickname) != "" {
+		text += fmt.Sprintf("\n用户: %s", strings.TrimSpace(*user.Nickname))
+	}
+	if user.Phone != nil && strings.TrimSpace(*user.Phone) != "" {
+		text += fmt.Sprintf("\n手机: %s", strings.TrimSpace(*user.Phone))
+	}
+	text += fmt.Sprintf("\n商品: %s", productName)
+	text += fmt.Sprintf("\n金额: %.2f", order.Amount)
+	text += fmt.Sprintf("\n状态: %s", status)
+	if order.PayTime != nil {
+		text += fmt.Sprintf("\n支付时间: %s", order.PayTime.Format("2006-01-02 15:04:05"))
+	} else {
+		text += fmt.Sprintf("\n支付时间: %s", time.Now().Format("2006-01-02 15:04:05"))
+	}
+
+	var payload []byte
+	if strings.Contains(webhookURL, "qyapi.weixin.qq.com") {
+		payload, _ = json.Marshal(map[string]interface{}{
+			"msgtype": "text",
+			"text":    map[string]string{"content": text},
+		})
+	} else {
+		payload, _ = json.Marshal(map[string]interface{}{
+			"msg_type": "text",
+			"content":  map[string]string{"text": text},
+		})
+	}
+	resp, err := http.Post(webhookURL, "application/json", bytes.NewReader(payload))
+	if err != nil {
+		return err
+	}
+	defer resp.Body.Close()
+	if resp.StatusCode >= 400 {
+		return fmt.Errorf("webhook status=%d", resp.StatusCode)
+	}
+	return nil
+}
+
+func markOrderWebhookResult(db *gorm.DB, orderSn string, sent bool, pushErr error) {
+	if orderSn == "" {
+		return
+	}
+	updates := map[string]interface{}{
+		"webhook_push_attempts": gorm.Expr("COALESCE(webhook_push_attempts, 0) + 1"),
+		"updated_at":            time.Now(),
+	}
+	if sent {
+		now := time.Now()
+		updates["webhook_push_status"] = "sent"
+		updates["webhook_pushed_at"] = now
+		updates["webhook_push_error"] = ""
+	} else {
+		errText := ""
+		if pushErr != nil {
+			errText = strings.TrimSpace(pushErr.Error())
+		}
+		if len(errText) > 500 {
+			errText = errText[:500]
+		}
+		updates["webhook_push_status"] = "failed"
+		updates["webhook_push_error"] = errText
+	}
+	_ = db.Model(&model.Order{}).Where("order_sn = ?", orderSn).Updates(updates).Error
+}
+
+// RetryPendingPaidOrderWebhooks 扫描未推送成功的已支付订单并补推。
+func RetryPendingPaidOrderWebhooks(ctx context.Context, limit int) (retried, sent int, err error) {
+	if limit <= 0 {
+		limit = 200
+	}
+	if limit > 2000 {
+		limit = 2000
+	}
+	db := database.DB()
+	var rows []model.Order
+	if err := db.Where(
+		"status IN ? AND COALESCE(webhook_push_status,'') <> ?",
+		[]string{"paid", "completed"}, "sent",
+	).Order("pay_time ASC, created_at ASC").Limit(limit).Find(&rows).Error; err != nil {
+		return 0, 0, err
+	}
+	for i := range rows {
+		select {
+		case <-ctx.Done():
+			return retried, sent, ctx.Err()
+		default:
+		}
+		retried++
+		pushErr := pushPaidOrderWebhook(db, &rows[i])
+		if pushErr == nil {
+			sent++
+			markOrderWebhookResult(db, rows[i].OrderSN, true, nil)
+		} else {
+			markOrderWebhookResult(db, rows[i].OrderSN, false, pushErr)
+		}
+	}
+	return retried, sent, nil
+}
--- a/soul-api/internal/handler/referral.go
+++ b/soul-api/internal/handler/referral.go
@@ -476,12 +476,16 @@ func MyEarnings(c *gin.Context) {
 	if availableEarnings < 0 {
 		availableEarnings = 0
 	}
+	var activeReferralCount int64
+	db.Model(&model.ReferralBinding{}).
+		Where("referrer_id = ? AND status = 'active' AND expiry_date > ?", userId, time.Now()).
+		Count(&activeReferralCount)
 	c.JSON(http.StatusOK, gin.H{
 		"success": true,
 		"data": gin.H{
 			"totalCommission":   round(totalCommission, 2),
 			"availableEarnings": round(availableEarnings, 2),
-			"referralCount":     getIntValue(user.ReferralCount),
+			"referralCount":     activeReferralCount,
 		},
 	})
 }
--- a/soul-api/internal/handler/user.go
+++ b/soul-api/internal/handler/user.go
@@ -4,6 +4,7 @@ import (
 	"encoding/json"
 	"fmt"
 	"net/http"
+	"sort"
 	"strconv"
 	"strings"
 	"time"
@@ -550,6 +551,46 @@ func UserReadingProgressGet(c *gin.Context) {
 	c.JSON(http.StatusOK, gin.H{"success": true, "data": out})
 }

+// parseCompletedAtPtr 解析 completedAt：RFC3339 字符串、毫秒/秒时间戳（float64）
+func parseCompletedAtPtr(v interface{}) *time.Time {
+	if v == nil {
+		return nil
+	}
+	switch x := v.(type) {
+	case string:
+		s := strings.TrimSpace(x)
+		if s == "" {
+			return nil
+		}
+		if t, err := time.Parse(time.RFC3339, s); err == nil {
+			return &t
+		}
+		if t, err := time.Parse(time.RFC3339Nano, s); err == nil {
+			return &t
+		}
+		return nil
+	case float64:
+		if x <= 0 {
+			return nil
+		}
+		var t time.Time
+		if x >= 1e12 {
+			t = time.UnixMilli(int64(x))
+		} else {
+			t = time.Unix(int64(x), 0)
+		}
+		return &t
+	case int64:
+		if x <= 0 {
+			return nil
+		}
+		t := time.UnixMilli(x)
+		return &t
+	default:
+		return nil
+	}
+}
+
 // parseDuration 从 JSON 解析 duration，兼容数字与字符串（防止客户端传字符串导致累加异常）
 func parseDuration(v interface{}) int {
 	if v == nil {
@@ -578,7 +619,7 @@ func UserReadingProgressPost(c *gin.Context) {
 		Progress    int         `json:"progress"`
 		Duration    interface{} `json:"duration"` // 兼容 int/float64/string，防止字符串导致累加异常
 		Status      string      `json:"status"`
-		CompletedAt *string     `json:"completedAt"`
+		CompletedAt interface{} `json:"completedAt"` // 兼容 ISO 字符串或历史客户端误传的时间戳数字
 	}
 	if err := c.ShouldBindJSON(&body); err != nil {
 		c.JSON(http.StatusBadRequest, gin.H{"success": false, "error": "缺少必要参数"})
@@ -602,11 +643,8 @@ func UserReadingProgressPost(c *gin.Context) {
 		if newStatus == "" {
 			newStatus = "reading"
 		}
-		var completedAt *time.Time
-		if body.CompletedAt != nil && *body.CompletedAt != "" {
-			t, _ := time.Parse(time.RFC3339, *body.CompletedAt)
-			completedAt = &t
-		} else if existing.CompletedAt != nil {
+		completedAt := parseCompletedAtPtr(body.CompletedAt)
+		if completedAt == nil && existing.CompletedAt != nil {
 			completedAt = existing.CompletedAt
 		}
 		db.Model(&existing).Updates(map[string]interface{}{
@@ -618,11 +656,7 @@ func UserReadingProgressPost(c *gin.Context) {
 		if status == "" {
 			status = "reading"
 		}
-		var completedAt *time.Time
-		if body.CompletedAt != nil && *body.CompletedAt != "" {
-			t, _ := time.Parse(time.RFC3339, *body.CompletedAt)
-			completedAt = &t
-		}
+		completedAt := parseCompletedAtPtr(body.CompletedAt)
 		db.Create(&model.ReadingProgress{
 			UserID: body.UserID, SectionID: body.SectionID, Progress: body.Progress, Duration: duration,
 			Status: status, CompletedAt: completedAt, FirstOpenAt: &now, LastOpenAt: &now,
@@ -651,8 +685,38 @@ func userTrackActionLabelCN(action string) string {
 		return "绑定微信"
 	case "fill_profile":
 		return "完善资料"
+	case "fill_avatar":
+		return "设置头像"
+	case "update_avatar":
+		return "完善头像"
+	case "update_nickname":
+		return "修改昵称"
 	case "visit_page":
 		return "访问页面"
+	case "first_pay":
+		return "首次付款"
+	case "vip_activate":
+		return "开通会员"
+	case "click_super":
+		return "点击超级个体"
+	case "lead_submit":
+		return "提交留资"
+	case "withdraw":
+		return "申请提现"
+	case "referral_bind":
+		return "绑定推荐人"
+	case "card_click":
+		return "点击名片"
+	case "btn_click":
+		return "按钮点击"
+	case "tab_click":
+		return "切换标签"
+	case "nav_click":
+		return "导航点击"
+	case "page_view":
+		return "页面浏览"
+	case "search":
+		return "搜索"
 	default:
 		if action == "" {
 			return "行为"
@@ -661,6 +725,41 @@ func userTrackActionLabelCN(action string) string {
 	}
 }

+// userTrackModuleLabelCN 埋点 module 英文字段 → 中文位置（与用户旅程、群播报一致）
+func userTrackModuleLabelCN(module string) string {
+	m := strings.TrimSpace(strings.ToLower(module))
+	switch m {
+	case "":
+		return ""
+	case "home", "index":
+		return "首页"
+	case "chapters":
+		return "目录"
+	case "match":
+		return "找伙伴"
+	case "my":
+		return "我的"
+	case "read", "reading":
+		return "阅读"
+	case "vip":
+		return "会员中心"
+	case "referral":
+		return "推广中心"
+	case "member_detail", "member-detail", "memberdetail":
+		return "超级个体详情"
+	case "profile", "profile_show", "profile-show":
+		return "个人资料"
+	case "search":
+		return "搜索"
+	case "wallet":
+		return "钱包"
+	case "settings":
+		return "设置"
+	default:
+		return module
+	}
+}
+
 func humanTimeAgoCN(t time.Time) string {
 	if t.IsZero() {
 		return ""
@@ -769,6 +868,16 @@ func UserTrackGet(c *gin.Context) {
 				chapterTitle = v
 			}
 		}
+		var extra map[string]interface{}
+		if len(t.ExtraData) > 0 {
+			_ = json.Unmarshal(t.ExtraData, &extra)
+		}
+		module := ""
+		if extra != nil {
+			if m, ok := extra["module"].(string); ok {
+				module = m
+			}
+		}
 		var createdAt time.Time
 		if t.CreatedAt != nil {
 			createdAt = *t.CreatedAt
@@ -779,6 +888,8 @@ func UserTrackGet(c *gin.Context) {
 			"actionLabel":  userTrackActionLabelCN(t.Action),
 			"target":       target,
 			"chapterTitle": chapterTitle,
+			"module":       module,
+			"moduleLabel":  userTrackModuleLabelCN(module),
 			"createdAt":    t.CreatedAt,
 			"timeAgo":      humanTimeAgoCN(createdAt),
 		})
@@ -786,6 +897,108 @@ func UserTrackGet(c *gin.Context) {
 	c.JSON(http.StatusOK, gin.H{"success": true, "tracks": formatted, "stats": stats, "total": len(formatted)})
 }

+// DBUserTracksList GET /api/db/users/tracks?userId=xxx&limit=20 管理端查看某用户行为轨迹
+func DBUserTracksList(c *gin.Context) {
+	userId := c.Query("userId")
+	if userId == "" {
+		c.JSON(http.StatusBadRequest, gin.H{"success": false, "error": "需要 userId"})
+		return
+	}
+	limit, _ := strconv.Atoi(c.DefaultQuery("limit", "20"))
+	if limit < 1 || limit > 100 {
+		limit = 20
+	}
+	db := database.DB()
+	var tracks []model.UserTrack
+	db.Where("user_id = ?", userId).Order("created_at DESC").Limit(limit).Find(&tracks)
+	titleMap := resolveChapterTitlesForTracks(db, tracks)
+	out := make([]gin.H, 0, len(tracks))
+	for _, t := range tracks {
+		target := ""
+		if t.Target != nil {
+			target = *t.Target
+		}
+		chTitle := ""
+		if t.ChapterID != nil {
+			chTitle = titleMap[strings.TrimSpace(*t.ChapterID)]
+		}
+		if chTitle == "" && target != "" {
+			chTitle = titleMap[strings.TrimSpace(target)]
+		}
+		var extra map[string]interface{}
+		if len(t.ExtraData) > 0 {
+			_ = json.Unmarshal(t.ExtraData, &extra)
+		}
+		module := ""
+		if extra != nil {
+			if m, ok := extra["module"].(string); ok {
+				module = m
+			}
+		}
+		var createdAt time.Time
+		if t.CreatedAt != nil {
+			createdAt = *t.CreatedAt
+		}
+		out = append(out, gin.H{
+			"id": t.ID, "action": t.Action, "actionLabel": userTrackActionLabelCN(t.Action),
+			"target": target, "chapterTitle": chTitle, "module": module,
+			"moduleLabel": userTrackModuleLabelCN(module),
+			"createdAt": t.CreatedAt, "timeAgo": humanTimeAgoCN(createdAt),
+		})
+	}
+	c.JSON(http.StatusOK, gin.H{"success": true, "tracks": out, "total": len(out)})
+}
+
+// GetUserRecentTracks 内部复用：获取用户最近 N 条有效行为的可读文字（用于 webhook 等）
+func GetUserRecentTracks(db *gorm.DB, userId string, limit int) []string {
+	if userId == "" || limit < 1 {
+		return nil
+	}
+	var tracks []model.UserTrack
+	db.Where("user_id = ?", userId).Order("created_at DESC").Limit(limit).Find(&tracks)
+	titleMap := resolveChapterTitlesForTracks(db, tracks)
+	lines := make([]string, 0, len(tracks))
+	for _, t := range tracks {
+		label := userTrackActionLabelCN(t.Action)
+		target := ""
+		if t.ChapterID != nil {
+			if v := titleMap[strings.TrimSpace(*t.ChapterID)]; v != "" {
+				target = v
+			}
+		}
+		if target == "" && t.Target != nil {
+			target = *t.Target
+			if v := titleMap[strings.TrimSpace(target)]; v != "" {
+				target = v
+			}
+		}
+		var extra map[string]interface{}
+		if len(t.ExtraData) > 0 {
+			_ = json.Unmarshal(t.ExtraData, &extra)
+		}
+		module := ""
+		if extra != nil {
+			if m, ok := extra["module"].(string); ok {
+				module = m
+			}
+		}
+		var line string
+		modCN := userTrackModuleLabelCN(module)
+		if target != "" {
+			line = fmt.Sprintf("%s: %s", label, sanitizeDisplayOneLine(target))
+		} else if modCN != "" {
+			line = fmt.Sprintf("%s · %s", label, modCN)
+		} else {
+			line = label
+		}
+		if t.CreatedAt != nil {
+			line += " · " + humanTimeAgoCN(*t.CreatedAt)
+		}
+		lines = append(lines, line)
+	}
+	return lines
+}
+
 // UserTrackPost POST /api/user/track 记录行为（GORM）
 func UserTrackPost(c *gin.Context) {
 	var body struct {
@@ -940,22 +1153,75 @@ func UserDashboardStats(c *gin.Context) {
 		return
 	}

-	// 2. 遍历：统计 readSectionIds / totalReadSeconds，同时去重取最近 5 个不重复章节
-	readCount := len(progressList)
+	// 2. 按章节去重：已读数 = 不重复 section_id 数量；列表按「最近一次打开」倒序
+	type secAgg struct {
+		lastOpen time.Time
+	}
+	secMap := make(map[string]*secAgg)
 	totalReadSeconds := 0
-	recentIDs := make([]string, 0, 5)
-	seenRecent := make(map[string]bool)
-	readSectionIDs := make([]string, 0, len(progressList))
 	for _, item := range progressList {
 		totalReadSeconds += item.Duration
-		if item.SectionID != "" {
-			readSectionIDs = append(readSectionIDs, item.SectionID)
-			// 去重：同一章节只保留最近一次
-			if !seenRecent[item.SectionID] && len(recentIDs) < 5 {
-				seenRecent[item.SectionID] = true
-				recentIDs = append(recentIDs, item.SectionID)
-			}
+		sid := strings.TrimSpace(item.SectionID)
+		if sid == "" {
+			continue
 		}
+		var t time.Time
+		if item.LastOpenAt != nil {
+			t = *item.LastOpenAt
+		} else if !item.UpdatedAt.IsZero() {
+			t = item.UpdatedAt
+		} else {
+			t = item.CreatedAt
+		}
+		if agg, ok := secMap[sid]; ok {
+			if t.After(agg.lastOpen) {
+				agg.lastOpen = t
+			}
+		} else {
+			secMap[sid] = &secAgg{lastOpen: t}
+		}
+	}
+
+	// 2b. 已购买的章节（orders 表）也计入已读；用 pay_time 作为 lastOpen
+	var purchasedRows []struct {
+		ProductID string
+		PayTime   *time.Time
+	}
+	db.Model(&model.Order{}).
+		Select("product_id, pay_time").
+		Where("user_id = ? AND product_type = 'section' AND status IN ? AND product_id IS NOT NULL AND product_id != ''",
+			userID, []string{"paid", "completed", "success"}).
+		Scan(&purchasedRows)
+	for _, row := range purchasedRows {
+		sid := strings.TrimSpace(row.ProductID)
+		if sid == "" {
+			continue
+		}
+		var pt time.Time
+		if row.PayTime != nil {
+			pt = *row.PayTime
+		}
+		if agg, ok := secMap[sid]; ok {
+			if !pt.IsZero() && pt.After(agg.lastOpen) {
+				agg.lastOpen = pt
+			}
+		} else {
+			secMap[sid] = &secAgg{lastOpen: pt}
+		}
+	}
+
+	readCount := len(secMap)
+	sortedSectionIDs := make([]string, 0, len(secMap))
+	for sid := range secMap {
+		sortedSectionIDs = append(sortedSectionIDs, sid)
+	}
+	sort.Slice(sortedSectionIDs, func(i, j int) bool {
+		return secMap[sortedSectionIDs[i]].lastOpen.After(secMap[sortedSectionIDs[j]].lastOpen)
+	})
+	readSectionIDs := sortedSectionIDs
+	recentIDs := sortedSectionIDs
+	if len(recentIDs) > 5 {
+		recentIDs = recentIDs[:5]
 	}

 	// 不足 60 秒但有阅读记录时，至少显示 1 分钟
--- a/soul-api/internal/handler/vip.go
+++ b/soul-api/internal/handler/vip.go
@@ -1,6 +1,7 @@
 package handler

 import (
+	"encoding/json"
 	"net/http"
 	"strconv"
 	"strings"
@@ -295,12 +296,8 @@ func isWechatDefaultNickname(s string) bool {
 	return s != "" && strings.HasPrefix(s, "微信用户")
 }

-// vipMemberShowcaseOK 首页「超级个体」横滑：必须有可展示头像 URL，且展示名非微信默认占位
+// vipMemberShowcaseOK 首页「超级个体」横滑：展示名非微信默认占位即可；无头像时小程序用首字/MBTI 映射图（后台可配 mbti_avatars）
 func vipMemberShowcaseOK(item gin.H) bool {
-	av, _ := item["avatar"].(string)
-	if strings.TrimSpace(av) == "" {
-		return false
-	}
 	name, _ := item["name"].(string)
 	name = strings.TrimSpace(name)
 	if name == "" || isWechatDefaultNickname(name) {
@@ -345,6 +342,9 @@ func formatVipMember(db *gorm.DB, u *model.User, isVip bool) gin.H {
 	if avatar == "" {
 		avatar = getUrlValue(u.VipAvatar)
 	}
+	if avatar == "" && u.Mbti != nil && *u.Mbti != "" {
+		avatar = getMbtiAvatar(db, strings.ToUpper(strings.TrimSpace(*u.Mbti)))
+	}
 	avatar = resolveAvatarURL(avatar)
 	project := getStringValue(u.VipProject)
 	if project == "" {
@@ -420,3 +420,24 @@ func formatVipMember(db *gorm.DB, u *model.User, isVip bool) gin.H {
 func parseInt(s string) (int, error) {
 	return strconv.Atoi(s)
 }
+
+var _mbtiAvatarCache map[string]string
+var _mbtiAvatarCacheTs int64
+
+func getMbtiAvatar(db *gorm.DB, mbti string) string {
+	now := time.Now().Unix()
+	if _mbtiAvatarCache != nil && now-_mbtiAvatarCacheTs < 300 {
+		return _mbtiAvatarCache[mbti]
+	}
+	var cfg model.SystemConfig
+	if err := db.Where("config_key = ?", "mbti_avatars").First(&cfg).Error; err != nil {
+		return ""
+	}
+	m := make(map[string]string)
+	if err := json.Unmarshal([]byte(cfg.ConfigValue), &m); err != nil {
+		return ""
+	}
+	_mbtiAvatarCache = m
+	_mbtiAvatarCacheTs = now
+	return m[mbti]
+}
--- a/soul-api/internal/handler/vip_members_admin.go
+++ b/soul-api/internal/handler/vip_members_admin.go
@@ -1,7 +1,9 @@
 package handler

 import (
+	"encoding/json"
 	"net/http"
+	"strings"
 	"time"

 	"soul-api/internal/database"
@@ -11,7 +13,34 @@ import (
 	"gorm.io/gorm"
 )

-// batchSuperIndividualClicks 与 AdminSuperIndividualStats 一致：user_tracks 中 action=card_click 且 target 前缀「超级个体_」
+const superIndividualWebhookConfigKey = "super_individual_webhook_map"
+
+func loadSuperIndividualWebhookMap(db *gorm.DB) map[string]string {
+	out := map[string]string{}
+	var cfg model.SystemConfig
+	if err := db.Where("config_key = ?", superIndividualWebhookConfigKey).First(&cfg).Error; err != nil {
+		return out
+	}
+	if len(cfg.ConfigValue) == 0 {
+		return out
+	}
+	raw := map[string]string{}
+	if err := json.Unmarshal(cfg.ConfigValue, &raw); err != nil {
+		return out
+	}
+	for k, v := range raw {
+		k = strings.TrimSpace(k)
+		v = strings.TrimSpace(v)
+		if k == "" || v == "" {
+			continue
+		}
+		out[k] = v
+	}
+	return out
+}
+
+// batchSuperIndividualClicks 统计「点击头像」行为：
+// user_tracks 中 action=avatar_click（兼容历史 btn_click）且 target 前缀「链接头像_」。
 func batchSuperIndividualClicks(db *gorm.DB, userIDs []string) map[string]int64 {
 	out := make(map[string]int64)
 	if len(userIDs) == 0 {
@@ -23,9 +52,13 @@ func batchSuperIndividualClicks(db *gorm.DB, userIDs []string) map[string]int64
 	}
 	var rows []row
 	_ = db.Raw(`
-		SELECT SUBSTRING(target, 6) AS user_id, COUNT(*) AS clicks
+		SELECT
+			SUBSTRING(target, 6) AS user_id,
+			COUNT(*) AS clicks
 		FROM user_tracks
-		WHERE action = 'card_click' AND target LIKE '超级个体\_%' AND SUBSTRING(target, 6) IN ?
+		WHERE action IN ('avatar_click', 'btn_click')
+		  AND target LIKE '链接头像\_%'
+		  AND SUBSTRING(target, 6) IN ?
 		GROUP BY user_id
 	`, userIDs).Scan(&rows)
 	for _, r := range rows {
@@ -103,6 +136,7 @@ func DBVipMembersList(c *gin.Context) {
 	}
 	clickByUser := batchSuperIndividualClicks(db, ids)
 	leadByUser := batchSuperIndividualLeads(db, ids)
+	webhookMap := loadSuperIndividualWebhookMap(db)

 	list := make([]gin.H, 0, len(users))
 	for i := range users {
@@ -110,8 +144,74 @@ func DBVipMembersList(c *gin.Context) {
 		uid := users[i].ID
 		item["clickCount"] = clickByUser[uid]
 		item["leadCount"] = leadByUser[uid]
+		item["webhookUrl"] = strings.TrimSpace(webhookMap[uid])
 		list = append(list, item)
 	}

 	c.JSON(http.StatusOK, gin.H{"success": true, "data": list, "total": len(list)})
 }
+
+// DBVipMemberWebhookSet PUT /api/db/vip-members/webhook
+// 按超级个体用户维度配置飞书群 webhook（VOX 地址）。
+func DBVipMemberWebhookSet(c *gin.Context) {
+	var body struct {
+		UserID     string `json:"userId"`
+		WebhookURL string `json:"webhookUrl"`
+	}
+	if err := c.ShouldBindJSON(&body); err != nil {
+		c.JSON(http.StatusBadRequest, gin.H{"success": false, "error": "请求体无效"})
+		return
+	}
+	userID := strings.TrimSpace(body.UserID)
+	webhookURL := strings.TrimSpace(body.WebhookURL)
+	if userID == "" {
+		c.JSON(http.StatusOK, gin.H{"success": false, "error": "userId 不能为空"})
+		return
+	}
+	if webhookURL != "" && !strings.HasPrefix(webhookURL, "http") {
+		c.JSON(http.StatusOK, gin.H{"success": false, "error": "Webhook 地址必须是 http/https"})
+		return
+	}
+
+	db := database.DB()
+	var count int64
+	db.Model(&model.User{}).Where("id = ?", userID).Count(&count)
+	if count == 0 {
+		c.JSON(http.StatusOK, gin.H{"success": false, "error": "用户不存在"})
+		return
+	}
+
+	webhookMap := loadSuperIndividualWebhookMap(db)
+	if webhookURL == "" {
+		delete(webhookMap, userID)
+	} else {
+		webhookMap[userID] = webhookURL
+	}
+	val, _ := json.Marshal(webhookMap)
+	desc := "超级个体飞书群Webhook映射（按userId）"
+	var row model.SystemConfig
+	if err := db.Where("config_key = ?", superIndividualWebhookConfigKey).First(&row).Error; err != nil {
+		if err == gorm.ErrRecordNotFound {
+			row = model.SystemConfig{
+				ConfigKey:   superIndividualWebhookConfigKey,
+				ConfigValue: val,
+				Description: &desc,
+			}
+			if e := db.Create(&row).Error; e != nil {
+				c.JSON(http.StatusOK, gin.H{"success": false, "error": e.Error()})
+				return
+			}
+		} else {
+			c.JSON(http.StatusOK, gin.H{"success": false, "error": err.Error()})
+			return
+		}
+	} else {
+		row.ConfigValue = val
+		row.Description = &desc
+		if e := db.Save(&row).Error; e != nil {
+			c.JSON(http.StatusOK, gin.H{"success": false, "error": e.Error()})
+			return
+		}
+	}
+	c.JSON(http.StatusOK, gin.H{"success": true})
+}
--- a/soul-api/internal/model/link_tag.go
+++ b/soul-api/internal/model/link_tag.go
@@ -11,6 +11,8 @@ type LinkTag struct {
 	URL       string    `gorm:"column:url;size:500" json:"url"`
 	Type      string    `gorm:"column:type;size:20" json:"type"`
 	AppID     string    `gorm:"column:app_id;size:100" json:"appId,omitempty"`
+	// AppSecret 目标小程序 AppSecret，仅存库；列表/保存响应用 hasAppSecret，永不 json 明文下发
+	AppSecret string    `gorm:"column:app_secret;size:256;default:''" json:"-"`
 	PagePath  string    `gorm:"column:page_path;size:500" json:"pagePath,omitempty"`
 	CreatedAt time.Time `gorm:"column:created_at" json:"createdAt"`
 	UpdatedAt time.Time `gorm:"column:updated_at" json:"updatedAt"`
--- a/soul-api/internal/model/order.go
+++ b/soul-api/internal/model/order.go
@@ -4,26 +4,31 @@ import "time"

 // Order 对应表 orders，JSON 输出与现网接口 1:1（小写驼峰）
 type Order struct {
-	ID             string   `gorm:"column:id;primaryKey;size:50" json:"id"`
-	OrderSN        string   `gorm:"column:order_sn;uniqueIndex;size:50" json:"orderSn"`
-	UserID         string   `gorm:"column:user_id;size:50" json:"userId"`
-	OpenID         string   `gorm:"column:open_id;size:100" json:"openId"`
-	ProductType    string   `gorm:"column:product_type;size:50" json:"productType"`
-	ProductID      *string  `gorm:"column:product_id;size:50" json:"productId,omitempty"`
-	Amount         float64  `gorm:"column:amount;type:decimal(10,2)" json:"amount"`
-	Description    *string  `gorm:"column:description;size:200" json:"description,omitempty"`
-	Status         *string  `gorm:"column:status;size:20" json:"status,omitempty"`
-	TransactionID  *string    `gorm:"column:transaction_id;size:100" json:"transactionId,omitempty"`
-	PayTime        *time.Time `gorm:"column:pay_time" json:"payTime,omitempty"`
-	ReferralCode   *string    `gorm:"column:referral_code;size:255" json:"referralCode,omitempty"`
-	ReferrerID     *string    `gorm:"column:referrer_id;size:255" json:"referrerId,omitempty"`
-	RefundReason    *string    `gorm:"column:refund_reason;size:500" json:"refundReason,omitempty"`
-	PaymentMethod   *string    `gorm:"column:payment_method;size:20" json:"paymentMethod,omitempty"`
+	ID            string     `gorm:"column:id;primaryKey;size:50" json:"id"`
+	OrderSN       string     `gorm:"column:order_sn;uniqueIndex;size:50" json:"orderSn"`
+	UserID        string     `gorm:"column:user_id;size:50" json:"userId"`
+	OpenID        string     `gorm:"column:open_id;size:100" json:"openId"`
+	ProductType   string     `gorm:"column:product_type;size:50" json:"productType"`
+	ProductID     *string    `gorm:"column:product_id;size:50" json:"productId,omitempty"`
+	Amount        float64    `gorm:"column:amount;type:decimal(10,2)" json:"amount"`
+	Description   *string    `gorm:"column:description;size:200" json:"description,omitempty"`
+	Status        *string    `gorm:"column:status;size:20" json:"status,omitempty"`
+	TransactionID *string    `gorm:"column:transaction_id;size:100" json:"transactionId,omitempty"`
+	PayTime       *time.Time `gorm:"column:pay_time" json:"payTime,omitempty"`
+	ReferralCode  *string    `gorm:"column:referral_code;size:255" json:"referralCode,omitempty"`
+	ReferrerID    *string    `gorm:"column:referrer_id;size:255" json:"referrerId,omitempty"`
+	RefundReason  *string    `gorm:"column:refund_reason;size:500" json:"refundReason,omitempty"`
+	PaymentMethod *string    `gorm:"column:payment_method;size:20" json:"paymentMethod,omitempty"`
 	// 代付：关联代付请求、实际付款人
 	GiftPayRequestID *string `gorm:"column:gift_pay_request_id;size:50" json:"giftPayRequestId,omitempty"`
 	PayerUserID      *string `gorm:"column:payer_user_id;size:50" json:"payerUserId,omitempty"`
-	CreatedAt       time.Time  `gorm:"column:created_at" json:"createdAt"`
-	UpdatedAt       time.Time  `gorm:"column:updated_at" json:"updatedAt"`
+	// 飞书 webhook 推送状态（paid 后实时推送；失败可补偿重推）
+	WebhookPushStatus   string     `gorm:"column:webhook_push_status;size:20;default:''" json:"webhookPushStatus,omitempty"`
+	WebhookPushedAt     *time.Time `gorm:"column:webhook_pushed_at" json:"webhookPushedAt,omitempty"`
+	WebhookPushAttempts int        `gorm:"column:webhook_push_attempts;default:0" json:"webhookPushAttempts,omitempty"`
+	WebhookPushError    *string    `gorm:"column:webhook_push_error;size:500" json:"webhookPushError,omitempty"`
+	CreatedAt           time.Time  `gorm:"column:created_at" json:"createdAt"`
+	UpdatedAt           time.Time  `gorm:"column:updated_at" json:"updatedAt"`
 }

 func (Order) TableName() string { return "orders" }
--- a/soul-api/internal/model/person.go
+++ b/soul-api/internal/model/person.go
@@ -19,7 +19,6 @@ type Person struct {
 	PersonID  string `gorm:"column:person_id;size:50;uniqueIndex" json:"personId"`
 	Token     string `gorm:"column:token;size:36;uniqueIndex" json:"token"`           // 32 位唯一 token，文章/小程序传此值
 	Name      string `gorm:"column:name;size:100" json:"name"`
-	Avatar    string `gorm:"column:avatar;size:512;default:''" json:"avatar"`    // 头像 URL，无 user_id 时使用；有 user_id 时优先用 users.avatar
 	Aliases   string `gorm:"column:aliases;size:255;default:''" json:"aliases"` // 逗号分隔别名：用于 @ 自动匹配
 	Label     string `gorm:"column:label;size:200" json:"label"`
 	CkbApiKey string `gorm:"column:ckb_api_key;size:100;default:''" json:"ckbApiKey"` // 存客宝真实密钥，不对外暴露
@@ -35,8 +34,9 @@ type Person struct {
 	AddFriendInterval int    `gorm:"column:add_friend_interval;default:1" json:"addFriendInterval"`
 	StartTime        string `gorm:"column:start_time;size:10;default:'09:00'" json:"startTime"`
 	EndTime          string `gorm:"column:end_time;size:10;default:'18:00'" json:"endTime"`
-	DeviceGroups string `gorm:"column:device_groups;size:255;default:''" json:"deviceGroups"` // 逗号分隔的设备ID列表
-	IsPinned     bool   `gorm:"column:is_pinned;default:false" json:"isPinned"`               // 置顶到小程序首页
+	DeviceGroups     string `gorm:"column:device_groups;size:255;default:''" json:"deviceGroups"` // 逗号分隔的设备ID列表
+	// 置顶到小程序首页
+	IsPinned bool `gorm:"column:is_pinned;default:false" json:"isPinned"`

 	// PersonSource 来源：空=后台手工添加；vip_sync=超级个体自动同步（共用统一计划）
 	PersonSource string `gorm:"column:person_source;size:32;default:''" json:"personSource"`
--- a/soul-api/internal/model/user.go
+++ b/soul-api/internal/model/user.go
@@ -9,14 +9,14 @@ import (
 // User 对应表 users，JSON 输出与现网接口 1:1（小写驼峰）
 // 软删除：管理端删除仅设置 deleted_at，用户再次登录会创建新账号
 type User struct {
-	ID                string    `gorm:"column:id;primaryKey;size:50" json:"id"`
-	OpenID            *string   `gorm:"column:open_id;size:100" json:"openId,omitempty"`
-	SessionKey        *string   `gorm:"column:session_key;size:200" json:"-"` // 微信 session_key，不输出到 JSON
-	Nickname          *string   `gorm:"column:nickname;size:100" json:"nickname,omitempty"`
-	Avatar            *string   `gorm:"column:avatar;size:500" json:"avatar,omitempty"`
-	Phone             *string   `gorm:"column:phone;size:20" json:"phone,omitempty"`
-	WechatID          *string   `gorm:"column:wechat_id;size:100" json:"wechatId,omitempty"`
-	Tags              *string   `gorm:"column:tags;type:text" json:"tags,omitempty"`
+	ID         string  `gorm:"column:id;primaryKey;size:50" json:"id"`
+	OpenID     *string `gorm:"column:open_id;size:100" json:"openId,omitempty"`
+	SessionKey *string `gorm:"column:session_key;size:200" json:"-"` // 微信 session_key，不输出到 JSON
+	Nickname   *string `gorm:"column:nickname;size:100" json:"nickname,omitempty"`
+	Avatar     *string `gorm:"column:avatar;size:500" json:"avatar,omitempty"`
+	Phone      *string `gorm:"column:phone;size:20" json:"phone,omitempty"`
+	WechatID   *string `gorm:"column:wechat_id;size:100" json:"wechatId,omitempty"`
+	Tags       *string `gorm:"column:tags;type:text" json:"tags,omitempty"`
 	// P3 资料扩展（stitch_soul）
 	Mbti              *string   `gorm:"column:mbti;size:16" json:"mbti,omitempty"`
 	Region            *string   `gorm:"column:region;size:100" json:"region,omitempty"`
@@ -43,18 +43,18 @@ type User struct {
 	Source            *string   `gorm:"column:source;size:50" json:"source,omitempty"`

 	// 用户标签（管理端编辑、神射手回填共用 ckb_tags 列，JSON 数组字符串）
-	CkbTags         *string   `gorm:"column:ckb_tags;type:text" json:"ckbTags,omitempty"`
+	CkbTags *string `gorm:"column:ckb_tags;type:text" json:"ckbTags,omitempty"`
 	// VIP 相关（与 next-project 线上 users 表一致，支持手动设置；管理端需读写）
-	IsVip           *bool      `gorm:"column:is_vip" json:"isVip,omitempty"`
-	VipExpireDate   *time.Time `gorm:"column:vip_expire_date" json:"vipExpireDate,omitempty"`
-	VipActivatedAt  *time.Time `gorm:"column:vip_activated_at" json:"vipActivatedAt,omitempty"` // 成为 VIP 时间，排序用：付款=pay_time，手动=now
-	VipSort        *int      `gorm:"column:vip_sort" json:"vipSort,omitempty"`                 // 手动排序，越小越前，NULL 按 vip_activated_at
-	VipRole        *string   `gorm:"column:vip_role;size:50" json:"vipRole,omitempty"`         // 角色：从 vip_roles 选或手动填写
-	VipName        *string   `gorm:"column:vip_name;size:100" json:"vipName,omitempty"`
-	VipAvatar     *string   `gorm:"column:vip_avatar;size:500" json:"vipAvatar,omitempty"`
-	VipProject    *string   `gorm:"column:vip_project;size:200" json:"vipProject,omitempty"`
-	VipContact    *string   `gorm:"column:vip_contact;size:100" json:"vipContact,omitempty"`
-	VipBio        *string   `gorm:"column:vip_bio;type:text" json:"vipBio,omitempty"`
+	IsVip          *bool      `gorm:"column:is_vip" json:"isVip,omitempty"`
+	VipExpireDate  *time.Time `gorm:"column:vip_expire_date" json:"vipExpireDate,omitempty"`
+	VipActivatedAt *time.Time `gorm:"column:vip_activated_at" json:"vipActivatedAt,omitempty"` // 成为 VIP 时间，排序用：付款=pay_time，手动=now
+	VipSort        *int       `gorm:"column:vip_sort" json:"vipSort,omitempty"`                // 手动排序，越小越前，NULL 按 vip_activated_at
+	VipRole        *string    `gorm:"column:vip_role;size:50" json:"vipRole,omitempty"`        // 角色：从 vip_roles 选或手动填写
+	VipName        *string    `gorm:"column:vip_name;size:100" json:"vipName,omitempty"`
+	VipAvatar      *string    `gorm:"column:vip_avatar;size:500" json:"vipAvatar,omitempty"`
+	VipProject     *string    `gorm:"column:vip_project;size:200" json:"vipProject,omitempty"`
+	VipContact     *string    `gorm:"column:vip_contact;size:100" json:"vipContact,omitempty"`
+	VipBio         *string    `gorm:"column:vip_bio;type:text" json:"vipBio,omitempty"`

 	// 软删除：管理端假删除，用户再次登录会新建账号
 	DeletedAt gorm.DeletedAt `gorm:"column:deleted_at;index" json:"-"`
@@ -62,6 +62,8 @@ type User struct {
 	// 以下为接口返回时从订单/绑定表实时计算的字段，不入库
 	PurchasedSectionCount int      `gorm:"-" json:"purchasedSectionCount,omitempty"`
 	WalletBalance         *float64 `gorm:"-" json:"walletBalance,omitempty"`
+	RFMScore              *float64 `gorm:"-" json:"rfmScore,omitempty"`
+	RFMLevel              *string  `gorm:"-" json:"rfmLevel,omitempty"`
 }

 func (User) TableName() string { return "users" }
--- a/soul-api/internal/model/user_rule.go
+++ b/soul-api/internal/model/user_rule.go
@@ -1,17 +1,63 @@
 package model

-import "time"
+import (
+	"database/sql/driver"
+	"time"
+)

-// UserRule 用户旅程引导规则（如：匹配后填写头像、付款1980需填写信息等）
+// RuleJSON 存储 JSON 数组/对象的列（user_rules 的 trigger_conditions 等）
+type RuleJSON []byte
+
+// MarshalJSON 原样输出 JSON，避免 encoding/json 将 []byte 编成 base64 导致前端把 triggerConditions 当字符串而 .map 崩溃
+func (r RuleJSON) MarshalJSON() ([]byte, error) {
+	if len(r) == 0 {
+		return []byte("null"), nil
+	}
+	out := make([]byte, len(r))
+	copy(out, r)
+	return out, nil
+}
+
+// UnmarshalJSON 接收请求体中的原始 JSON（对象/数组）
+func (r *RuleJSON) UnmarshalJSON(data []byte) error {
+	if r == nil {
+		return nil
+	}
+	if len(data) == 0 || string(data) == "null" {
+		*r = nil
+		return nil
+	}
+	*r = append((*r)[0:0], data...)
+	return nil
+}
+
+func (r RuleJSON) Value() (driver.Value, error) { return []byte(r), nil }
+func (r *RuleJSON) Scan(value interface{}) error {
+	if value == nil {
+		*r = nil
+		return nil
+	}
+	b, ok := value.([]byte)
+	if !ok {
+		return nil
+	}
+	*r = append((*r)[0:0], b...)
+	return nil
+}
+
+// UserRule 用户旅程触达规则（结构化触发条件 + 推送动作，由管理端配置）
 type UserRule struct {
-	ID          uint      `gorm:"column:id;primaryKey;autoIncrement" json:"id"`
-	Title       string    `gorm:"column:title;size:200;not null" json:"title"`
-	Description string    `gorm:"column:description;type:text" json:"description"`
-	Trigger     string    `gorm:"column:trigger;size:100" json:"trigger"`
-	Sort        int       `gorm:"column:sort;default:0" json:"sort"`
-	Enabled     bool      `gorm:"column:enabled;default:true" json:"enabled"`
-	CreatedAt   time.Time `gorm:"column:created_at" json:"createdAt"`
-	UpdatedAt   time.Time `gorm:"column:updated_at" json:"updatedAt"`
+	ID                uint      `gorm:"column:id;primaryKey;autoIncrement" json:"id"`
+	Title             string    `gorm:"column:title;size:200;not null" json:"title"`
+	Description       string    `gorm:"column:description;type:text" json:"description"`
+	Trigger           string    `gorm:"column:trigger;size:100" json:"trigger"`
+	TriggerConditions RuleJSON  `gorm:"column:trigger_conditions;type:json" json:"triggerConditions,omitempty"`
+	ActionType        string    `gorm:"column:action_type;size:50;default:'popup'" json:"actionType,omitempty"`
+	ActionConfig      RuleJSON  `gorm:"column:action_config;type:json" json:"actionConfig,omitempty"`
+	Sort              int       `gorm:"column:sort;default:0" json:"sort"`
+	Enabled           bool      `gorm:"column:enabled;default:true" json:"enabled"`
+	CreatedAt         time.Time `gorm:"column:created_at" json:"createdAt"`
+	UpdatedAt         time.Time `gorm:"column:updated_at" json:"updatedAt"`
 }

 func (UserRule) TableName() string { return "user_rules" }
--- a/soul-api/internal/model/user_rule_completion.go
+++ b/soul-api/internal/model/user_rule_completion.go
@@ -0,0 +1,12 @@
+package model
+
+import "time"
+
+type UserRuleCompletion struct {
+	ID          uint      `gorm:"column:id;primaryKey;autoIncrement" json:"id"`
+	UserID      string    `gorm:"column:user_id;size:100;not null;uniqueIndex:idx_user_rule" json:"userId"`
+	RuleID      uint      `gorm:"column:rule_id;not null;uniqueIndex:idx_user_rule" json:"ruleId"`
+	CompletedAt time.Time `gorm:"column:completed_at;autoCreateTime" json:"completedAt"`
+}
+
+func (UserRuleCompletion) TableName() string { return "user_rule_completions" }
--- a/soul-api/internal/router/router.go
+++ b/soul-api/internal/router/router.go
@@ -118,8 +118,9 @@ func Setup(cfg *config.Config) *gin.Engine {
 			admin.GET("/super-individual/stats", handler.AdminSuperIndividualStats)
 			admin.GET("/user/track", handler.UserTrackGet)
 			admin.GET("/track/stats", handler.AdminTrackStats)
-			admin.GET("/dashboard/leads", handler.AdminDashboardLeads)
 			admin.GET("/ckb/plan-check", handler.AdminCKBPlanCheck)
+			admin.GET("/mbti-avatars", handler.AdminMbtiAvatarsGet)
+			admin.POST("/mbti-avatars", handler.AdminMbtiAvatarsPost)
 		}

 		// ----- 鉴权 -----
@@ -163,6 +164,8 @@ func Setup(cfg *config.Config) *gin.Engine {
 		{
 			cron.GET("/sync-orders", handler.CronSyncOrders)
 			cron.POST("/sync-orders", handler.CronSyncOrders)
+			cron.GET("/retry-order-webhooks", handler.CronRetryOrderWebhooks)
+			cron.POST("/retry-order-webhooks", handler.CronRetryOrderWebhooks)
 			cron.GET("/sync-vip-ckb-plans", handler.CronSyncVipCkbPlans)
 			cron.POST("/sync-vip-ckb-plans", handler.CronSyncVipCkbPlans)
 			cron.GET("/unbind-expired", handler.CronUnbindExpired)
@@ -194,11 +197,14 @@ func Setup(cfg *config.Config) *gin.Engine {
 			db.GET("/users/referrals", handler.DBUsersReferrals)
 			db.GET("/users/rfm", handler.DBUsersRFM)
 			db.GET("/users/journey-stats", handler.DBUsersJourneyStats)
+			db.GET("/users/journey-users", handler.DBUsersJourneyUsers)
+			db.GET("/users/tracks", handler.DBUserTracksList)
 			db.GET("/vip-roles", handler.DBVipRolesList)
 			db.POST("/vip-roles", handler.DBVipRolesAction)
 			db.PUT("/vip-roles", handler.DBVipRolesAction)
 			db.DELETE("/vip-roles", handler.DBVipRolesAction)
 			db.GET("/vip-members", handler.DBVipMembersList)
+			db.PUT("/vip-members/webhook", handler.DBVipMemberWebhookSet)
 			db.GET("/match-records", handler.DBMatchRecordsList)
 			db.GET("/match-pool-counts", handler.DBMatchPoolCounts)
 			db.GET("/mentors", handler.DBMentorsList)
@@ -304,6 +310,7 @@ func Setup(cfg *config.Config) *gin.Engine {
 			miniprogram.GET("/config/audit-mode", handler.GetAuditMode)
 			miniprogram.GET("/config/core", handler.GetCoreConfig)
 			miniprogram.GET("/config/read-extras", handler.GetReadExtras)
+			miniprogram.GET("/config/mbti-avatars", handler.MiniprogramMbtiAvatarsGet)
 			// Deprecated: 保留以兼容线上，计划迁移至上述拆分接口
 			miniprogram.GET("/config", handler.GetPublicDBConfig)
 			miniprogram.POST("/login", handler.MiniprogramLogin)
@@ -375,8 +382,9 @@ func Setup(cfg *config.Config) *gin.Engine {
 			miniprogram.GET("/persons/pinned", handler.DBPersonPinnedList)
 			// 埋点
 			miniprogram.POST("/track", handler.MiniprogramTrackPost)
-			// 规则引擎（用户旅程引导）
+			// 规则引擎（用户旅程触达）
 			miniprogram.GET("/user-rules", handler.MiniprogramUserRulesGet)
+			miniprogram.POST("/user-rules/complete", handler.MiniprogramUserRuleComplete)
 			// 余额
 			miniprogram.GET("/balance", handler.BalanceGet)
 			miniprogram.GET("/balance/transactions", handler.BalanceTransactionsGet)
--- a/soul-api/master.py
+++ b/soul-api/master.py
@@ -341,32 +341,32 @@ def upload_and_extract(cfg, tarball_path, no_restart=False, restart_method="auto
            if not ok and restart_method in ("auto", "ssh"):
                # SSH：正式环境固定监听 DEPLOY_PORT（默认 8080）。用 fuser 释放端口，避免宝塔守护
                # 启动的进程 cwd 与项目目录不一致导致 pgrep+cwd 校验永远失败。
-                # 用 timeout + bash -c 单引号包裹，避免远端偶发挂死导致 Paramiko stdout.read 永久阻塞。
-                restart_inner = (
+                # 拆成两次 exec：先短命令起进程，本机 sleep 后再 curl，避免单条远程命令+管道偶发拖死 Paramiko。
+                start_cmd = (
                    "cd %s && (fuser -k %d/tcp 2>/dev/null || true) && sleep 2 && "
-                    "setsid nohup ./soul-api >> soul-api.log 2>&1 </dev/null & "
-                    "sleep 12 && curl -sf --connect-timeout 5 --max-time 15 "
+                    "( setsid nohup ./soul-api >> soul-api.log 2>&1 </dev/null & ) && "
+                    "sleep 1 && echo START_OK"
+                ) % (project_path, DEPLOY_PORT)
+                stdin, stdout, stderr = client.exec_command(
+                    "timeout 45 bash -c " + shlex.quote(start_cmd),
+                    timeout=55,
+                    get_pty=True,
+                )
+                start_out = stdout.read().decode("utf-8", errors="replace").strip()
+                if "START_OK" not in start_out:
+                    print("  [stderr] 起进程输出: %s" % start_out[:300])
+                time.sleep(12)
+                health_cmd = (
+                    "curl -sf --connect-timeout 5 --max-time 15 "
                    "http://127.0.0.1:%d/health 2>/dev/null | grep -q '\"status\"' "
                    "&& echo RESTART_OK || echo RESTART_FAIL"
-                ) % (project_path, DEPLOY_PORT, DEPLOY_PORT)
-                restart_cmd = "timeout 95 bash -c " + shlex.quote(restart_inner)
-                stdin, stdout, stderr = client.exec_command(restart_cmd, timeout=110)
-                err_holder = []
-
-                def _drain_stderr():
-                    try:
-                        err_holder.append(stderr.read().decode("utf-8", errors="replace"))
-                    except Exception:
-                        err_holder.append("")
-
-                t = threading.Thread(target=_drain_stderr)
-                t.daemon = True
-                t.start()
+                ) % DEPLOY_PORT
+                stdin, stdout, stderr = client.exec_command(
+                    "timeout 25 bash -c " + shlex.quote(health_cmd),
+                    timeout=35,
+                    get_pty=True,
+                )
                out = stdout.read().decode("utf-8", errors="replace").strip()
-                t.join(timeout=5)
-                err = (err_holder[0] if err_holder else "").strip()
-                if err:
-                    print("  [stderr] %s" % err[:200])
                ok = "RESTART_OK" in out
                if ok:
                    print("  [成功] soulApp 已通过 SSH 重启")
--- a/soul-api/scripts/add-persons-pin-and-source.sql
+++ b/soul-api/scripts/add-persons-pin-and-source.sql
@@ -0,0 +1,38 @@
+-- persons 表：补齐首页置顶与来源字段（兼容低版本 MySQL 的幂等写法）
+SET @db = DATABASE();
+
+SET @sql = (
+  SELECT IF(
+    EXISTS(
+      SELECT 1 FROM information_schema.COLUMNS
+      WHERE TABLE_SCHEMA = @db AND TABLE_NAME = 'persons' AND COLUMN_NAME = 'is_pinned'
+    ),
+    'SELECT 1',
+    "ALTER TABLE persons ADD COLUMN is_pinned TINYINT(1) NOT NULL DEFAULT 0 COMMENT '置顶到小程序首页'"
+  )
+);
+PREPARE stmt FROM @sql; EXECUTE stmt; DEALLOCATE PREPARE stmt;
+
+SET @sql = (
+  SELECT IF(
+    EXISTS(
+      SELECT 1 FROM information_schema.COLUMNS
+      WHERE TABLE_SCHEMA = @db AND TABLE_NAME = 'persons' AND COLUMN_NAME = 'person_source'
+    ),
+    'SELECT 1',
+    "ALTER TABLE persons ADD COLUMN person_source VARCHAR(32) NOT NULL DEFAULT '' COMMENT '来源：空=后台手工；vip_sync=超级个体同步'"
+  )
+);
+PREPARE stmt FROM @sql; EXECUTE stmt; DEALLOCATE PREPARE stmt;
+
+SET @sql = (
+  SELECT IF(
+    EXISTS(
+      SELECT 1 FROM information_schema.STATISTICS
+      WHERE TABLE_SCHEMA = @db AND TABLE_NAME = 'persons' AND INDEX_NAME = 'idx_persons_is_pinned'
+    ),
+    'SELECT 1',
+    'CREATE INDEX idx_persons_is_pinned ON persons(is_pinned)'
+  )
+);
+PREPARE stmt FROM @sql; EXECUTE stmt; DEALLOCATE PREPARE stmt;
--- a/soul-api/scripts/insert_vip_linpengcheng_kingdee.sql
+++ b/soul-api/scripts/insert_vip_linpengcheng_kingdee.sql
@@ -0,0 +1,40 @@
+-- 林鹏程：金蝶生态与企业数字化主责；含「超级个体课题」表述（写入 project_intro 专段）
+-- 若已存在同 id 请先删或改 id
+INSERT INTO users (
+  id, nickname, avatar, referral_code, source,
+  is_vip, vip_expire_date, vip_activated_at, vip_sort,
+  vip_name, vip_role, vip_avatar, vip_bio, vip_project,
+  mbti, region, industry, position, business_scale, skills,
+  story_best_month, story_achievement, story_turning,
+  help_offer, help_need, project_intro,
+  created_at, updated_at
+) VALUES (
+  'soulvip_linpengcheng_04',
+  '林鹏程',
+  'https://api.dicebear.com/7.x/notionists/png?seed=linpengcheng&size=256',
+  'SOULLPC01',
+  'vip_showcase',
+  1,
+  '2035-12-31 23:59:59',
+  NOW(),
+  14,
+  '林鹏程',
+  '金蝶生态 · 企业数字化',
+  'https://api.dicebear.com/7.x/notionists/png?seed=linpengcheng&size=256',
+  '金蝶体系一线负责人：销售、实施、运维与续费，服务制造与政企等传统客户的 ERP 与数字化。',
+  '金蝶项目获客与交付；招投标与大客户运维。超级个体课题：可复制「获客—交付—续费」打法。',
+  NULL,
+  '福建厦门',
+  '企业服务 / 金蝶与 ERP',
+  '金蝶业务负责人 · 数字化交付',
+  '深耕金蝶系 ToB：线索、招投标、实施交付到运维续费；与团队资产侧（郑清土）分工，各管一摊。',
+  '金蝶销售与大客户拓展、项目交付与团队管理、制造业数字化方案、招投标与回款节奏',
+  '大单回款与多个项目同时验收的月份——交付线吃紧但现金流最厚，是金蝶 ToB 的常态高峰。',
+  '从单点销售到能带实施团队做交付与续费，在厦门制造与政企圈里把金蝶这条线跑成稳定基本盘。',
+  '认清自己适合扛「重交付、重文档、重回款」的企业服务，与只做资产底盘的合伙人并排协作。',
+  '金蝶/ERP 选型与报价路径、招投标与实施排期、大客户运维与续费、制造现场数字化落地方案梳理。',
+  '有预算的制造与政企数字化项目；靠谱售前与交付搭档；资金与验收节奏清晰的甲方。',
+  '【我是谁】\n林鹏程，金蝶生态与企业数字化这条线的主责：制造业、政企等客户的 ERP、财务供应链与现场数字化，从线索、招投标到实施、运维与续费。\n\n【我的业务】\n不是郑清土那边的房产叙事——金蝶相关获客、方案、交付、回款，都以我这条业务线为准；与清土在团队里分工：他更重资产与配置，我更重 ToB 交付与续费。\n\n【超级个体课题】\n把「金蝶生态获客 → 项目交付 → 客户续费/增购」跑成可复制的项目制打法：同一套方法论套不同制造与政企客户，减少对人手感的依赖，把超级个体的个人产能放大成团队产能。\n\n【链接】\nhttps://soul.quwanzhi.com/?ref=SOULLPC01',
+  NOW(),
+  NOW()
+);
--- a/soul-api/scripts/insert_vip_xilanhua_liuguang_zhengqingtu.sql
+++ b/soul-api/scripts/insert_vip_xilanhua_liuguang_zhengqingtu.sql
@@ -0,0 +1,104 @@
+-- 三位超级个体展示用户：西兰花（叶总）、流光（刘光）、郑清土
+-- 林鹏程（金蝶线）见 insert_vip_linpengcheng_kingdee.sql
+-- 资料口径来自 Soul 派对转写与卡若侧归档摘要；无 open_id，仅用于首页横滑与会员详情展示
+-- 头像为 DiceBear 占位图；若小程序不显示，请在后台配置 downloadFile 合法域名或换成本地上传图
+
+INSERT INTO users (
+  id, nickname, avatar, referral_code, source,
+  is_vip, vip_expire_date, vip_activated_at, vip_sort,
+  vip_name, vip_role, vip_avatar, vip_bio, vip_project,
+  mbti, region, industry, position, business_scale, skills,
+  story_best_month, story_achievement, story_turning,
+  help_offer, help_need, project_intro,
+  created_at, updated_at
+) VALUES
+(
+  'soulvip_xilanhua_yezong01',
+  '西兰花',
+  'https://api.dicebear.com/7.x/notionists/png?seed=xilanhuaYe&size=256',
+  'SOULXLH01',
+  'vip_showcase',
+  1,
+  '2035-12-31 23:59:59',
+  NOW(),
+  11,
+  '西兰花',
+  '金融业务负责人',
+  'https://api.dicebear.com/7.x/notionists/png?seed=xilanhuaYe&size=256',
+  '群里的叶总：助贷与金融落地极强，团队里常对接渠道与放款合作。',
+  '厦门助贷与金融业务；派对里阿满类合作可找叶总聊城市复制与分成机制。',
+  NULL,
+  '福建厦门',
+  '助贷 / 金融服务',
+  '叶总（业务对接）',
+  '前端约百人跑金融业务；偏好线下见过、可控性高的产品与合作方。',
+  '渠道搭建、团队动员、银行与资方对接、分润与裂变机制设计',
+  '团队跑通规模化获客与投产，数据曾聊到比同城老牌助贷更高倍数。',
+  '厦门国际银行等渠道放款成绩突出，被视作团队里金融板块核心人物之一。',
+  '从单点成交到百人前端：更重渠道可持续与及时分润，避免断链。',
+  '可聊助贷与城市复制、渠道怎么分钱才不断；具体额度与合规边界当面捋。',
+  '要实际跑通过的产品与靠谱后端；不接受纯概念或无法落地的合作。',
+  '【我是谁】\n昵称西兰花，群里大家称叶总。长期做助贷与金融公司落地，厦门资源深。\n\n【聊天里的画像】\n派对转写里提到：前端大量人力跑金融业务，对合作方与产品「要摸得着、控得住」；也参与供应链裂变场景，重视给渠道大头与及时返现。\n\n【链接】\nhttps://soul.quwanzhi.com/?ref=SOULXLH01',
+  NOW(),
+  NOW()
+),
+(
+  'soulvip_liuguang_liuguang02',
+  '流光',
+  'https://api.dicebear.com/7.x/notionists/png?seed=liuguangSoul&size=256',
+  'SOULLG02',
+  'vip_showcase',
+  1,
+  '2035-12-31 23:59:59',
+  NOW(),
+  12,
+  '流光',
+  '战略与人脉操盘手',
+  'https://api.dicebear.com/7.x/notionists/png?seed=liuguangSoul&size=256',
+  '刘光（流光）：识人用人、战略规划、人脉链接，偏幕后撮合与顶层设计。',
+  '知己项目、MBTI 与人才体系、流量与私域项目中的链接与活动侧。',
+  'ENFP',
+  '福建厦门',
+  '咨询 / 人才与组织发展',
+  '联合创始人 / 战略顾问向',
+  '多年流量与私域项目撮合经验；擅长把人与场攒在一起。',
+  '识人用人体系、战略规划、线上线下活动与资源整合',
+  '在流量合作与知己方向，把 MBTI 与人才视角带进团队决策。',
+  '最看重「把对的人放在对的位置」，用活动与链接放大信任。',
+  '意识到强链接之后要配强执行，主动找 ENTJ 型搭档补落地。',
+  '可帮你做人才与合伙匹配、活动与资源引荐、项目叙事与节奏梳理。',
+  '需要执行力强的合伙人或 PM 把方案落到日更、周更。',
+  '【我是谁】\n流光，本名刘光。聊天纪要里：在迷茫期把 MBTI 与人才视角带进团队，强项是链接人与攒局。\n\n【聊天里的画像】\n相关人物「流光」目录多聊私域与流量合作；近期记录里和知己项目、神仙团队、企业数字中台等方向绑定。自我定位偏战略与人脉，执行需与强落地型搭档互补。\n\n【链接】\nhttps://soul.quwanzhi.com/?ref=SOULLG02',
+  NOW(),
+  NOW()
+),
+(
+  'soulvip_zhengqingtu_00003',
+  '郑清土',
+  'https://api.dicebear.com/7.x/notionists/png?seed=zhengqingtu&size=256',
+  'SOULZQT03',
+  'vip_showcase',
+  1,
+  '2035-12-31 23:59:59',
+  NOW(),
+  13,
+  '郑清土',
+  '厦门房产 · 资产配置',
+  'https://api.dicebear.com/7.x/notionists/png?seed=zhengqingtu&size=256',
+  '五缘湾一带有家族房产底盘，以持有、长租与家族配置为主。金蝶与企业数字化由合伙人林鹏程主责，需要可引荐。',
+  '厦门房产长租与持有；本地实业资源协作。金蝶/ERP 交付请对接林鹏程。',
+  NULL,
+  '福建厦门',
+  '房产投资 / 资产管理',
+  '创业者 · 房产与资源配置',
+  '厦门核心板块（含五缘湾）多套自持与家族房产；团队内企业服务（金蝶）由林鹏程团队一线交付，本人侧重资产侧与协作。',
+  '房产选址与持有、租金与空置管理、资产配置与家族协作、本地商务资源引荐',
+  '租金季稳定入账，再叠一笔实业协作或分红回款——现金流不绑单一风口时最踏实。',
+  '在厦门把房产层做成可复用的底盘；把重招投标、重交付的金蝶线交给更擅长的合伙人林鹏程去扛，分工清晰。',
+  '从「什么都自己扛」到「资产守底盘、金蝶与服务找鹏程」——各展所长，减少角色错位。',
+  '厦门房产持有与出租实操、长租租客筛选、本地资源撮合（金蝶类需求转介林鹏程）。',
+  '优质长租租客与物业资源；实业合伙里偏资产与资本侧的靠谱窗口。',
+  '【我是谁】\n郑清土，厦门本地人向，长期以房产与资产配置为底盘。\n\n【重要说明】\n「金蝶 / ERP / 企业数字化」这条业务线是合伙人林鹏程的主业与一线交付，不是本人亲自扛的赛道；有金蝶获客、实施、招投标、运维续费，请直接找小程序超级个体「林鹏程」或群内对接他。\n\n【房产】\n五缘湾等核心板块自持与家族持有，更看重地段与现金流；长租、持有、空置与维护可深聊。\n\n【协作】\n本地实业与资源对接可聊；涉及金蝶体系一律引荐林鹏程团队。\n\n【延伸】\n电竞、RWA、算力等仅作个人关注，不在此展开。\n\n【链接】\nhttps://soul.quwanzhi.com/?ref=SOULZQT03',
+  NOW(),
+  NOW()
+);
--- a/soul-api/scripts/migrate-user-rules-v2.sql
+++ b/soul-api/scripts/migrate-user-rules-v2.sql
@@ -0,0 +1,42 @@
+-- 用户规则表 v2：新增结构化触发条件和推送动作列（GORM AutoMigrate 会自动加列，此脚本用于填充现有规则的结构化数据）
+
+ALTER TABLE user_rules ADD COLUMN IF NOT EXISTS trigger_conditions JSON DEFAULT NULL;
+ALTER TABLE user_rules ADD COLUMN IF NOT EXISTS action_type VARCHAR(50) DEFAULT 'popup';
+ALTER TABLE user_rules ADD COLUMN IF NOT EXISTS action_config JSON DEFAULT NULL;
+
+-- 根据现有 trigger 字段回填结构化条件（最佳实践预设）
+-- #10: 注册完成 → 填写头像
+UPDATE user_rules SET trigger_conditions = '["after_login","fill_profile"]', action_type = 'popup'
+WHERE sort = 10 AND trigger_conditions IS NULL;
+
+-- #20: 完成匹配 → 补充个人资料
+UPDATE user_rules SET trigger_conditions = '["after_match","fill_profile"]', action_type = 'popup'
+WHERE sort = 20 AND trigger_conditions IS NULL;
+
+-- #30: 首次浏览章节 → 绑定手机号
+UPDATE user_rules SET trigger_conditions = '["view_chapter","bind_phone"]', action_type = 'popup'
+WHERE sort = 30 AND trigger_conditions IS NULL;
+
+-- #40: 付款 ¥1980 → 填写完整信息
+UPDATE user_rules SET trigger_conditions = '["purchase_fullbook","fill_profile","add_wechat"]', action_type = 'popup'
+WHERE sort = 40 AND trigger_conditions IS NULL;
+
+-- #50: 加入派对房 → 填写项目介绍
+UPDATE user_rules SET trigger_conditions = '["after_match"]', action_type = 'navigate'
+WHERE sort = 50 AND trigger_conditions IS NULL;
+
+-- #60: 浏览 5 个章节 → 分享推广
+UPDATE user_rules SET trigger_conditions = '["browse_5_chapters","share_action"]', action_type = 'popup'
+WHERE sort = 60 AND trigger_conditions IS NULL;
+
+-- #70: 绑定微信 → 开启分销
+UPDATE user_rules SET trigger_conditions = '["add_wechat","referral_bind"]', action_type = 'navigate'
+WHERE sort = 70 AND trigger_conditions IS NULL;
+
+-- #80: 收益达到
+UPDATE user_rules SET trigger_conditions = '["withdraw_request"]', action_type = 'popup'
+WHERE sort = 80 AND trigger_conditions IS NULL;
+
+-- #90: 完善信息 → 进入流量池
+UPDATE user_rules SET trigger_conditions = '["fill_profile","add_wechat","bind_phone"]', action_type = 'popup'
+WHERE sort = 90 AND trigger_conditions IS NULL;
--- a/soul-api/scripts/update_user_amiao_profile.sql
+++ b/soul-api/scripts/update_user_amiao_profile.sql
@@ -0,0 +1,17 @@
+-- 爱赛车的阿猫 · 资料完善（与小程序 profile-show / member-detail 字段对齐）
+UPDATE users SET
+  region = '福建厦门 · 鼓浪屿（常住）',
+  industry = '房产运营 · 投资管理',
+  position = '包租婆 / 个人投资人',
+  business_scale = '鼓浪屿多套房源自持与精细化运营，现金流稳定为先；同时少量参与早期项目与副业赛道。',
+  skills = '长租与旅居式运营、租金定价与空置管理、轻量资产配置、早期项目看人看事、资源整合',
+  story_best_month = '把车爱好和生活节奏理顺：一边打理岛上的房子，一边用投资视角挑案子；租金与分红叠在一起时最有体感——钱在干活，人还能留时间去赛道边上看机会。',
+  story_achievement = '在鼓浪屿把工作与生活揉在一起：白天处理租客与维护，傍晚骑车吹风。最有成就感的是让房子持续产生现金，同时还能留时间给真正想跟的创业项目。',
+  story_turning = '从「只收租」到「租+投」双轨：现金流打底，遇到靠谱的创始人与赛道再出手。转折点是承认自己更适合做场上补给，而不是天天追风口。',
+  help_offer = '鼓浪屿租房/旅居踩坑指南；小户型民宿运营心得；早期商业计划书吐槽与撮合（不一定投，但愿意聊清楚）。',
+  help_need = '优质内容团队与品牌操盘手；可信的私域/电商合作窗口；同频的投资与创业圈子引荐。',
+  project_intro = '【我是谁】\n常住鼓浪屿的包租婆，也是闲不住的个人投资人。喜欢赛车与机械硬核感，做事习惯先算现金流、再谈情怀。\n\n【我在做什么】\n· 岛上自持房源长租与精细化运营，追求稳定出租率与口碑。\n· 少量天使/跟投，偏好有护城河、创始人靠谱的早期项目。\n\n【链接与入口】\n· 创业派对与同名内容：https://soul.quwanzhi.com/?ref=SOULMO8AHO\n· 合作或看房况：欢迎通过本小程序资料页已绑定的手机与我联系（可加微信后深聊）。\n\n【合作期待】\n希望遇到能把故事讲清楚、把账算明白的合伙人；闲聊勿扰，尊重彼此时间。',
+  vip_bio = '鼓浪屿常住 · 包租婆 · 个人投资人 · 赛车爱好者。房产现金流打底，少量跟投早期项目；欢迎通过小程序联系。',
+  vip_project = '鼓浪屿自持房产运营 · 早期项目投资跟投 · 小程序内可直达内容与推荐链接',
+  updated_at = NOW()
+WHERE id = 'ogpTW5cVMxd5afBBtXdvmeMO8aho' AND deleted_at IS NULL;
--- a/soul-api/scripts/update_user_chenzhou_renzituo_vip.sql
+++ b/soul-api/scripts/update_user_chenzhou_renzituo_vip.sql
@@ -0,0 +1,25 @@
+-- 陈周（人字拖）：桂花糕 + 3D 打印文创 / 特产店 / 京东旗舰店 + 本地生活引流
+-- 用户 id：user_268099bf（原昵称 微信用户89VE，2026-03-18 注册，已是 VIP）
+-- 口径：Soul 妙记 20260320–20260321「用所选项目新建的文件夹」
+UPDATE users SET
+  nickname = '陈周（人字拖）',
+  avatar = 'https://api.dicebear.com/7.x/notionists/png?seed=chenzhouRenzituo&size=256',
+  vip_name = '陈周（人字拖）',
+  vip_role = '桂花糕 · 3D打印文创',
+  vip_avatar = 'https://api.dicebear.com/7.x/notionists/png?seed=chenzhouRenzituo&size=256',
+  vip_bio = '外号人字拖，好记。一条线是家里桂花糕与特产（京东旗舰店背书 + 本地生活引流）；一条线是 3D 打印文创与定制，从一张图到可交付。',
+  vip_project = '桂花糕/桂花酒等综合品类电商；3D 打印设备与文创定制、文旅伴手礼打样。',
+  vip_sort = 20,
+  region = '福建（特产与文旅向）',
+  industry = '食品电商 / 3D打印文创',
+  position = '创始人 · 桂花糕与3D定制',
+  business_scale = '已跑京东旗舰店强背书；本地生活引流；店内综合品类（桂花糕引流 + 桂花酒等）。3D 线：文旅特产店场景 + 车模/旅游附件等个性定制，设备可做塑料壳类打样。',
+  skills = '全平台内容引流、京东店运营、本地生活获客、3D打印文创与设计交付、客户需求一轮迭代打磨',
+  story_best_month = '派对与视频号带来曝光时，桂花糕咨询和 3D 定制线索叠在一起——同一套「先讲清楚卖什么」的话术，两条线都能接。',
+  story_achievement = '把「陈州/陈周 + 人字拖」做成好记的个人 IP；桂花糕生意垒到京东旗舰店 + 本地引流闭环；3D 打印链接工厂与文旅资源。',
+  story_turning = '从早年卖手机的微信昵称记忆点，转到「人字拖」这种更好亲近的称呼；业务上从单一品类走到「特产 + 3D 定制」双引擎。',
+  help_offer = '桂花糕与特产电商起盘、京东旗舰店与本地生活怎么配；3D 打印文创从需求描述到一版可改的设计交付流程。',
+  help_need = '稳定供应链与包材；有预算的文旅/工厂 3D 打样与批量意向；同城内容与派对联动曝光。',
+  project_intro = '【我是谁】\n陈周，大家叫我「人字拖」，名字好记、好亲近。派对妙记里自我介绍：陈州/陈周和人字拖是一组记忆点。\n\n【桂花糕与特产】\n这段时间也在帮家人把桂花糕这条线做大：已上京东旗舰店，用平台背书；本地生活做引流。店里做综合品类，以桂花糕带流量，延伸桂花酒等。妙记里也提到全平台、简单重复也能出结果，关键是方法要多、平台要铺开。\n\n【3D 打印】\n另一条线是 3D 打印：设备侧能做塑料壳等；文创侧帮客户把想法落成实物——文旅场景我们有特产店与定价锚点，定制线可接车模、旅游附件等。一张图 + 描述需求，通常一轮修改就能接近预期。也关注德化等地工厂把瓷器开模转向 3D 的趋势。\n\n【内容】\n本人也是运动向博主，账号曾因帮家人做桂花糕不够「垂直」，但仍在积累关注与推荐；主业不靠单条爆款，靠业务闭环。\n\n【链接】\nhttps://soul.quwanzhi.com/?ref=SOULTG89VE',
+  updated_at = NOW()
+WHERE id = 'user_268099bf' AND deleted_at IS NULL;
--- a/soul-api/scripts/update_zhengqingtu_realestate_traditional.sql
+++ b/soul-api/scripts/update_zhengqingtu_realestate_traditional.sql
@@ -0,0 +1,18 @@
+-- 已 superseded：金蝶线划归林鹏程后请用 update_zhengqingtu_split_kingdee_to_linpengcheng.sql
+-- （历史）郑清土：强化「厦门房产底盘」与「金蝶系等传统 ToB 业务」表述
+UPDATE users SET
+  vip_role = '厦门房产 · 传统ToB业务',
+  vip_bio = '五缘湾一带有家族房产底盘；多年金蝶销售与实施服务，传统企业服务与大客户交付是主业现金流。',
+  vip_project = '厦门房产配置与长租/持有策略；金蝶生态销售、实施与运维类传统 ToB 项目；新经济方向仅作延伸关注。',
+  industry = '房产持有 / 企业服务（ToB）',
+  position = '创业者 · 房产与传统业务负责人',
+  business_scale = '厦门核心板块（含五缘湾）多套自持与家族房产；传统业务侧长期服务制造业与政企类金蝶项目，现金流稳、决策偏谨慎。',
+  skills = '房产选址与持有、租金与资产配置、金蝶系销售与大客户拓展、项目交付与团队管理、传统 IT 服务商务谈判',
+  story_best_month = '传统业务大单回款与租金季叠在一起的那几个月——一边是 ToB 交付收尾，一边是房租按时入账，现金流最踏实。',
+  story_achievement = '把金蝶这条线从销售做到能带团队做实施与续费，同时在厦门把房产这一层慢慢垒成「睡后收入」底盘，不靠风口讲故事。',
+  story_turning = '早年写代码后来转销售与管理，再往后明白：传统业务要深、房产要早布局；新业务可以试，但不能动底盘。',
+  help_offer = '厦门房产持有与出租实操、金蝶类传统 ToB 获客与交付经验、大客户招投标与回款节奏。',
+  help_need = '优质长租租客与物业资源；传统制造业/政企数字化预算内的靠谱项目线索。',
+  project_intro = '【我是谁】\n郑清土，厦门本地人向的创业者。底盘两块：一是家里在五缘湾等核心板块有房产配置与持有；二是自己多年扎在金蝶体系的销售、实施与服务，做的是制造业、政企等传统客户的数字化与 ERP 类项目。\n\n【房产】\n更看重「地段 + 现金流」而不是短期炒作：长租、持有、家族资产配置一起讨论都可以。厦门岛内外的租金逻辑、空置与维护，更愿意用经验换时间。\n\n【传统业务】\n金蝶系 ToB 是老本行：从线索、招投标到交付、运维与续费，习惯按项目制把团队搭起来。偏保守，不接看不懂预算来源的单。\n\n【延伸】\n电竞、RWA、算力等新赛道有关注，但公开资料里不作为主业描述；合作优先聊房产与传统 ToB。\n\n【链接】\nhttps://soul.quwanzhi.com/?ref=SOULZQT03',
+  updated_at = NOW()
+WHERE id = 'soulvip_zhengqingtu_00003' AND deleted_at IS NULL;
--- a/soul-api/scripts/update_zhengqingtu_split_kingdee_to_linpengcheng.sql
+++ b/soul-api/scripts/update_zhengqingtu_split_kingdee_to_linpengcheng.sql
@@ -0,0 +1,17 @@
+-- 郑清土：金蝶/ERP/企业数字化为林鹏程主业，郑清土侧重房产与资产配置；二者分工写清楚
+UPDATE users SET
+  vip_role = '厦门房产 · 资产配置',
+  vip_bio = '五缘湾一带有家族房产底盘，以持有、长租与家族配置为主。金蝶与企业数字化由合伙人林鹏程主责，需要可引荐。',
+  vip_project = '厦门房产长租与持有；本地实业资源协作。金蝶/ERP 交付请对接林鹏程。',
+  industry = '房产投资 / 资产管理',
+  position = '创业者 · 房产与资源配置',
+  business_scale = '厦门核心板块（含五缘湾）多套自持与家族房产；团队内企业服务（金蝶）由林鹏程团队一线交付，本人侧重资产侧与协作。',
+  skills = '房产选址与持有、租金与空置管理、资产配置与家族协作、本地商务资源引荐',
+  story_best_month = '租金季稳定入账，再叠一笔实业协作或分红回款——现金流不绑单一风口时最踏实。',
+  story_achievement = '在厦门把房产层做成可复用的底盘；把重招投标、重交付的金蝶线交给更擅长的合伙人林鹏程去扛，分工清晰。',
+  story_turning = '从「什么都自己扛」到「资产守底盘、金蝶与服务找鹏程」——各展所长，减少角色错位。',
+  help_offer = '厦门房产持有与出租实操、长租租客筛选、本地资源撮合（金蝶类需求转介林鹏程）。',
+  help_need = '优质长租租客与物业资源；实业合伙里偏资产与资本侧的靠谱窗口。',
+  project_intro = '【我是谁】\n郑清土，厦门本地人向，长期以房产与资产配置为底盘。\n\n【重要说明】\n「金蝶 / ERP / 企业数字化」这条业务线是合伙人林鹏程的主业与一线交付，不是本人亲自扛的赛道；有金蝶获客、实施、招投标、运维续费，请直接找小程序超级个体「林鹏程」或群内对接他。\n\n【房产】\n五缘湾等核心板块自持与家族持有，更看重地段与现金流；长租、持有、空置与维护可深聊。\n\n【协作】\n本地实业与资源对接可聊；涉及金蝶体系一律引荐林鹏程团队。\n\n【延伸】\n电竞、RWA、算力等仅作个人关注，不在此展开。\n\n【链接】\nhttps://soul.quwanzhi.com/?ref=SOULZQT03',
+  updated_at = NOW()
+WHERE id = 'soulvip_zhengqingtu_00003' AND deleted_at IS NULL;